Learn how corporate PR shapes big brand success through reputation management, crisis response and stakeholder engagement in today’s digital age
Learn how Beyoncé’s unique PR strategy uses silence, mystery and art to maintain her iconic status in a world of celebrity oversharing and social media noise
Learn how poor healthcare PR strategies in Europe’s past led to public mistrust and worsened health outcomes, from Spanish Flu to COVID-19 vaccine rollouts
Learn how organizations can restore trust through effective crisis PR strategies, from rapid response and transparency to stakeholder engagement and values-based leadership.
Company: Washington State Potato Commission Title: Digital Marketing Services Scope: SEO Content Strategy and Development Research and identify high-performing keywords relevant to Washington potatoes and agriculture. Create
NY Power Authority seeks marketing agency for creative development, digital design, events, customer experience, market research and product strategy services.
Explore key influencer marketing failures and learn valuable lessons from major campaign disasters, from Fyre Festival to Pepsi’s controversial ad and recent scandals
Learn how small brands leverage influencer partnerships to boost reach and sales, with case studies from Nerdy Nuts, Warby Parker, Glossier and other success stories
Learn how brands can effectively and responsibly market to kids on TikTok, balancing engagement opportunities with ethical considerations and privacy protection
Learn to write effective press releases with this guide covering structure, key components, writing techniques and distribution best practices for PR success
