How McDonalds used litigation PR to shape public perception of the 1994 hot coffee lawsuit, turning a potential PR disaster into a debate about frivolous lawsuits
Learn how beauty brands navigate digital PR disasters, from cultural appropriation to influencer scandals, with key lessons on authenticity and recovery in the social media age
Learn how fashion PR has evolved to focus on authentic storytelling, diverse communities & digital platforms. Tips for creating meaningful brand connections in fashion
Learn how Uber’s Greyball scandal revealed illegal practices to evade law enforcement, leading to public backlash and damaged trust due to poor crisis management.
Learn how consumer PR drives brand success through earned media, influencer partnerships and authentic storytelling in today’s skeptical marketing landscape
Learn about the US Marine Corps advertising RFP for DCI events including web ads, social media promotion, event recognition & signage at World Championships in Indianapolis
Learn how Moab Tourism seeks a branding agency to develop strategy and identity that promotes sustainable tourism while preserving local culture and natural beauty
Learn how Maine State Lottery seeks marketing agency for advertising, creative, media buying, PR, social media & event planning services. RFP deadline: June 26, 2025
Learn effective digital PR strategies for 2025, from data-led campaigns and newsjacking to influencer partnerships and measurable results that build brand trust and drive ROI
Learn how small brands leverage micro-influencers and authentic partnerships to drive growth through cost-effective influencer marketing strategies
