5WPR’s 2024 Consumer Culture Report offers a nuanced perspective on consumer behavior. Contrary to expectations, inflation has transformed into a mere buzzword for consumers, who
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While the world still might be wary of the constant barrage of information regarding artificial intelligence and the various tools where it’s implemented, one of
In today’s fast-moving digital world, maintaining a brand’s reputation is vital. Managing how people see a brand, especially through public relations, is crucial for shaping
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Employee experience (EX) refers to the attitudes, feelings and overall perception of an employee towards their job, workplace environment, and the organization as a whole.
As AI becomes more and more ubiquitous in our lives, it’s important to be aware of the biases that can arise from AI models and
The Importance of Financial PR Firms With the growing popularity of digital banking, finances are becoming more difficult for the general public to manage. Financial
