Bioré faced backlash for linking mental health awareness with pore strips via influencer marketing. Learn how cause marketing misfires alienate audiences.
Explore how Mecca’s 50-Cent Face campaign backfired when beauty TikToker exposed unrealistic usage calculations, turning affordability marketing into trust crisis.
Learn how Apple, Spotify, Dropbox and Slack built powerful tech PR campaigns through user-generated content, community storytelling and authentic engagement.
Mobile Airport Authority seeks branding firm for comprehensive brand identity, website redesign, and marketing campaign for new BFM terminal opening.
Learn how brands can create transformative women’s issues marketing beyond hashtags with real impact, authentic storytelling, and sustainable strategies.
Learn how consumer tech PR is shifting from specs to emotional storytelling and authentic connections to build brand loyalty in the digital age.
Discover how seasoned PR professionals identify quality conferences worth attending or sponsoring by focusing on ecosystem over agenda and strategic value.
Discover how digital marketing transforms collectible brands through social media, influencer partnerships and fan communities, featuring success strategies from Funko and LEGO.
Discover how pet public relations and digital marketing are transforming animal care through authentic storytelling, community building, and educational content.
Learn how NBA Top Shot and Funko master digital collectible PR through transparency, community building and social media to create passionate fan bases online.
