Axia Public Relations CEO Jason Mudd is ambitious and expects continued growth for public relations (and public relations firms), and shared his predicted PR trends in a recent blog.
Mudd predicts data will be increasingly more important suggesting social media experts and PR pros alike need to be studying the numbers and results from big data. Also, they need to create relationships with the companies that offer big data services if they don’t have the capability in-house. Big data’s capacity to increase profits, abilities, and targeting your market will continue to expand at a rapid rate. If you aren’t incorporating it already, do it now or be left in the dust.
Social media engagement also will continue to give more power to consumers. He recommends more inclusion among PR, advertising, sales, and marketing teams as part of his predicted trends. “You absolutely need the direction of an expert to select, craft, and carry out the quality messages that matter most,” Mudd writes.
“Keep them focused on the platforms that give you the best results.” Along with that, start planning your editorial calendar well in advance, months or the whole year if possible. Create your plan around advancing your most important messages using PR guidance for the best results.
Tear down the office silos and start bringing your people to the same table often for brainstorming sessions and for input from experts in each field to improve other divisions of your company. The days of office fiefdoms should be ending as you encourage as much interaction between experts in all the fields where you work.
Axia’s public relations portfolio includes work for established national brands. Some of his clients include American Airlines, Budweiser, Dave & Buster’s, H&R Block, It Works, Hilton, HP, Miller Lite, New York Life, Southern Comfort, and Verizon as well as emerging brands like Brightway Insurance, and more.
Axia Public Relations specializes in regional and national campaigns designed to drive new customers to and increase revenue for its clients. In Greek, the word axia (ak-see-a) means “worthy” or “having value.” Axia Public Relations’ services and award-winning programs include brand and product media relations, reputation management, digital PR, social media, and crisis management. Also included are corporate communications, spokesperson training, thought-leadership, speaking engagements, awards, and recognition programs as well as blogging and content marketing.
The firm’s accolades include earning Florida’s top PR award, the Florida Public Relations Association’s Dick Pope All-Florida Golden Image Award; PRWeek‘s Rising Stars of PR; best places to work awards; and nominations for the Edward Lowe Foundation’s Florida Companies to Watch list.
Recently, The PRSA Foundation announced a new scholarship established by Axia Public Relations. The scholarship was created to help students passionate about public relations and showing commitment to excellence and professional ethics.
Axia’s CEO, Jason Mudd mentioned he depended on similar scholarships to get through his higher education, and so he funded this annual award of $2,000. It will be given to a junior or senior at an accredited university majoring in communications, journalism, advertising, marketing, or public relations. They must also show a firm resolve to work in the industry. All applicants must show previous PR or related experience through an internship, employment or volunteering. For further information, go to prssa.org/scholarships.
Mudd is an Emmy-Award-winning public relations practitioner, speaker, author, and entrepreneur, and is accredited in public relations (APR). APR is a mark of distinction for public relations professionals demonstrating commitment to the profession and its ethical practice. These professionals are selected based on broad knowledge, strategic perspective, and sound professional judgment.
Jason is an expert syndicated columnist and contributing writer for 43 business journals across America, writing “how to” columns regarding marketing and public relations topics for entrepreneurs, senior executives, CEOs, and business owners. He received his Bachelor’s Degree in Journalism from the University of Missouri-Columbia. He also volunteers his time as a Youth Soccer Coach and a Board of Directors member for several nonprofit organizations.
The firm was founded in 2002, and went through several name changes before it became Axia Public Relations in 2006. The first office in Amelia Island later moved to Jacksonville, Florida. They have added locations in Orlando, Tampa, and Atlanta, Georgia.