Clear-Lite Holdings, Inc. has selected Beckerman to serve as their agency of record in 2010. The full service PR firm will be handling the promotion of ClearLite’s new line of eco-friendly lights, as well as its ArmorLite CFL, a safer lighting option.
“Beckerman is looking forward to creating a winning partnership with ClearLite and helping to build on the momentum of its brand strength in the energy-saving lighting market,” said Keith Zakheim, president of Beckerman PR. “ClearLite’s mission to improve the lives of people while working to protect the planet they love is directly in line with Beckerman’s Clean Technology Practice’s goal to promote products and technologies that enhance sustainability and provide eco-friendly solutions to some of the world’s most common problems.”
Clear-Lite prides themselves on being one of the safest lighting options on the market, with specially wrapped bulbs to prevent glass from broken lights which could cause cuts and mercury poisoning. Their lights are also very environmentally sound.
“We selected Beckerman based on its proven track record of providing strategic counsel and fresh insights,” said Thomas Irvine, president and CEO of ClearLite. “Beckerman understands our business and was able to demonstrate how it could immediately deliver targeted communications programs that will both raise awareness of ClearLite’s pioneering, A Safer CFL(TM) technology and also leverage widespread public interest in the environment to stimulate demand among consumers and investors for our technologies and products.”
Beckerman will be promoting and running all communications related to promotion of the the latest products coming out of the ClearLite labs.