Related: PR Firms Directory · PR Leaders Directory · Influencer Marketing · Beauty
Updated June 3, 2026.
Big Picture PR is a consumer lifestyle public relations and influencer marketing agency founded in 2004 by Amy Cunha, an alumna of Porter Novelli and Burson-Marsteller. The firm builds and launches consumer brands across fashion, beauty and wellness, fitness, consumer tech, and retail.
Ownership and Structure
In November 2021, French/West/Vaughan (FWV) took an equity stake in Big Picture PR. Amy Cunha retained her role as President and Agency Partner. Big Picture's San Francisco office at the Presidio remained intact.
Services
Big Picture's core capabilities are media relations, product launches, influencer marketing and creator management, social media strategy, and brand storytelling for consumer lifestyle clients. Placements in WWD, the New York Times, InStyle, Forbes, Allure, Refinery29, and Men's Health are routine across the client roster.
Notable Clients
Selected client experience includes Brilliant Earth, Baggu, Perricone MD, Vionic, Alpine Headphones, Wet Seal, Lunar Design, and London's Arcadia Group fashion brands Wallis, Miss Selfridge, and Dorothy Perkins — plus venture-side work with Norwest Venture Partners.
Leadership
Amy Cunha launched Big Picture PR after a career at Burson-Marsteller and Porter Novelli, plus high-stakes media strategy work on Democratic presidential and U.S. Senate campaigns. Senior team includes Director Chelsea Sallee and Director of Administration Beata Łuczak.
FAQ
Who owns Big Picture PR? Operates with an FWV equity stake taken November 2021.
Where is Big Picture PR based? San Francisco (Presidio), with LA and NY operations alongside FWV's offices.
What sectors does the firm specialize in? Consumer lifestyle — fashion, beauty, wellness, fitness, consumer tech, retail.
When was Big Picture PR founded? 2004, by Amy Cunha.
Related Agency Profiles
FWV portfolio sister firms: AMP3 PR
Beauty, fashion & lifestyle peers: Tractenberg & Co · Kaplow Communications · DeVries Global · The Krupp Group · Marketing Maven · HL Group
Consumer & influencer peers: HUNTER · Team Epiphany · Autumn Communications · Mariposa Communications
San Francisco peers: Moxie Communications · Upraise PR · LaunchSquad
Adjacent EPR coverage: PR Agency Profiles Directory · PR Leaders Directory · Influencer Marketing · Beauty
