BlogHer to Promote P&G a Whole Year, No Less

blogher logoBlogHer has recently partnered with P&G to launch a year-long initiative called “Life Well Lived,” that, according to the official press release, will deliver support, connections and convenience to the 26 million women BlogHer reaches every month. Among other things, BlogHer will sample and review new P&G products, delivering expert advice and providing “access to P&G’s most popular products to help women better manage their daily lives.”

The terms of the deal have not been disclosed – in other words, it is still unclear how much P&G is paying for the fun, but for BlogHer, this is big. It’s another significant accolade and recognition, for a network already trusted by millions of women around the world. The question is; “will P&G reviews featured on BlogHer enjoy the same level of trust from consumers, knowing that BlogHer has an exclusive partnership to promote the brand?” 80% of the BlogHer audience have already reported having bought a product based on a blog recommendation. How many of these recommendations came as a result of a sponsored promotion is another issue.

And, if any controversial issues regarding P&G’s products arise, will BlogHer take a stand, or will they act as P&G brand advocates? The answers are obvious.

life well lived screenshotThe “Life Well Lived” program will imply a framework for distributing curated content and special offers via a network of prominent partner blogs from the BlogHer network. The content will live in a hub on BlogHer.com and will focus on three key areas: Looking Your Best, Getting Organized, and Getting Happy, with trusted bloggers in the BlogHer network sampling and reviewing new P&G products. Considering the deal, it’s hard to believe that these reviews will keep an unbiased note.

So far, it’s not clear on the site that “Life Well Lived” is brought to the readers in partnership with P&G – but maybe we are just picky. Still a proper disclosure in a visible place would make for more transparency, we think. At the right, you see a screenshot with the current appearance of the site. P&G doesn’t even come into the picture (click on the image to enlarge). But maybe BlogHer were just in a rush to distribute the news? Let’s give them the benefit of a doubt: they just didn’t have time to update the page. After all, they made no secret of the P&G deal, press release and all.

P&G works with many PR firms, including MSL Group,  Marina Maher Communications,  and Ketchum PR.

Top Public Relations News:

PR Professionals with Close Connections To The Trump White House

PR Professionals with Close Connections To The Trump White House

STATE OF MARYLAND ISSUES MARKETING RFP

STATE OF MARYLAND ISSUES MARKETING RFP

Rob Walton: Will Be Buried in Walmart Casket When He Dies

Rob Walton: Will Be Buried in Walmart Casket When He Dies

SUNY BROOME ISSUES MARKETING RFP

SUNY BROOME ISSUES MARKETING RFP

Does Corporate America Embrace or Banish Social Media?

Does Corporate America Embrace or Banish Social Media?

10 Leading Sports Influencers

10 Leading Sports Influencers

White House Responds to SOPA Petitions

White House Responds to SOPA Petitions

Marketing 2.0: What Does This Mean for PR Professionals?

Marketing 2.0: What Does This Mean for PR Professionals?

Elections Canada, Regional Media Advisors Issues PR RFP

Elections Canada, Regional Media Advisors Issues PR RFP

5 Social Media Marketing Tips for First-Time Entrepreneurs

5 Social Media Marketing Tips for First-Time Entrepreneurs

Leave a Reply

Your email address will not be published. Required fields are marked *