SERVICES REQUIRED
- Create advertising strategies in conjunction with the MCC and CPTA staff
- Design and place advertisements in agreed upon venues
- PR results measurement and reporting
- Suggest social media posts
- Provide media services including developing:
- Media strategies
- Key messages and talking points for the ED and others as needed
- Press releases, media statements and media advisories
- Letters to the Editors; comments
- Fact sheets, backgrounders and FAQs
- Press materials
- Work with CPTA on developing materials for legislative issues
- Managing a Capitol Event including:
- Invitation design and delivery
- Contacting all elected officials’ offices, faxing or emailing invitations
- Packaging and delivering “advocacy kits”
- Coordinating logistics, onsite registration and coordination the day of the event
- Development and distribution of press announcements prior to the event
- Assist in the development of flyers including creative concept design, copy, graphic design, layout and printing
- Communicate with the President, ED, and MCC on a regular basis
- Participate in Membership & Communications Committee meetings and telephone conferences as requested
