Edited on July 18, 2026.
Caster Communications is the Rhode Island-headquartered independent PR and social media agency specializing in consumer electronics, embedded technology, and smart-home categories. Founded in 1998 by Kimberly Lancaster — who remains President — the firm has spent nearly three decades inside one of the most technically demanding corners of consumer PR: the products where journalists ask real engineering questions and where the trade press knows more than the general-market press.
PROFILE SNAPSHOT
Founded: 1998
Founder & President: Kimberly Lancaster
Headquarters: Rhode Island
Category: Consumer Electronics & Embedded Technology PR
Specialty: Smart home, commercial and residential AV, home automation, mobile accessories, digital healthcare
Positioning
The consumer electronics PR category rewards technical fluency. The products carry real specs. The reviewers know what a codec is, what a chipset does, and how a smart-home protocol integrates. Firms that operate at surface level get exposed inside a briefing; firms that operate with engineering-adjacent knowledge get repeat coverage from the trade press that drives category authority.
Caster's positioning inside that market is built on the founder-partner model — Lancaster personally leads the practice, and the firm's client relationships run senior. That structure matters commercially: consumer electronics buyers at the CMO and CEO level want senior partners on their PR account, and the founder-led boutique delivers that consistently.
Practice Areas
Public Relations and Media Relations
Corporate news, partnership announcements, product launches, and funding communications — anchored by the firm's trade-press relationships across the consumer electronics, custom-installation, and smart-home outlets that drive category coverage.
Social Media Strategy and Execution
Content strategy, user-generated content programs, influencer coordination, and platform-specific campaigns. Caster has run social programs since the early days of the discipline — the compounding effect of long tenure inside social platforms is measurable at the campaign level.
Investor Relations and M&A Communications
Communications support for private-company financing, M&A activity, and go-to-market strategy. The consumer electronics category runs constant transaction activity; specialist firms with sector fluency serve buyers on both sides.
Interactive Content and Crisis Communications
Digital content development and crisis-response counsel — the standard practice areas for consumer electronics firms where product-safety, cybersecurity, and platform-dependency issues periodically surface.
Client Roster
Named engagements include abode systems, Enclave, Ametek Electronic Systems Protection (ESP/SurgeX), and Hunter Douglas. The mix — DIY smart-home security, professional AV, power protection, and window treatments — reflects Caster's operating identity: the firm goes deep into product categories that generalist consumer PR firms typically cannot support.
Case Study — abode systems
abode is a DIY smart-home security disruptor entering a category dominated by established brands with heavier marketing budgets. Caster developed a year-long integrated program combining strategic consumer pitching, product-review orchestration, seasonal roundup placement, and gift-guide execution — layered on top of a paid social program timed to Cyber Monday, Amazon Prime Day, and Black Friday.
Result: coverage in Washington Post, USA Today, Forbes, CNET, and the tier-two consumer electronics trade press — with measurable return on the paid social spend tied to holiday-window purchase timing.
Where Caster fits in the PR firm landscape
The consumer electronics specialty is one of the most durable corners of technology PR — the buyer base is stable, the product-launch calendar is predictable (CES, IFA, ISE), and the trade-press ecosystem rewards agencies with multi-year relationships. Caster is one of the reference independent boutiques inside that specialty, and Kimberly Lancaster's 26-plus-year tenure as founder-CEO is one of the longer continuous founder relationships in the tech PR category.
For the broader technology PR landscape, see the Technology & B2B section of the PR Firms Directory and Top Technology PR Agencies in 2026.
