Updated June 2026. Clarity Global is a senior-led global growth consultancy for B2B technology and innovation brands. Founded 2012 by Sami McCabe in London, the firm is now led by CEO Rachel Gilley (appointed May 2024 after McCabe stepped aside to launch new agency Atrium in August 2024). 100+ team across EMEA, North America, and APAC, with offices in London, Cornwall, Amsterdam, Sydney, New York, and California.
| Founded | 2012 by Sami McCabe in London |
| Headquarters | London, UK |
| CEO | Rachel Gilley (since May 2024) |
| Founder | Sami McCabe (departed January 2024) |
| Offices | London, Cornwall, Amsterdam, Sydney, New York, California |
| Team Size | 100+ across EMEA, North America, APAC |
| Investor | The Brewery network (minority stake) |
| Acquisitions | DRSmedia (San Francisco), Political Intelligence UK, Sefiani Communications Group (Sydney) |
| Specialty | B2B tech, growth marketing, strategic communications, public affairs, crisis & reputation |
| Website | clarity.global |
Overview
Clarity Global — formerly Clarity PR — is a senior-led global growth marketing and communications consultancy for B2B technology and innovation brands. Founded in 2012 by Sami McCabe, the firm has grown from a London tech-PR boutique into a 100+ person consultancy with offices across EMEA, North America, and APAC. As of May 2024, Rachel Gilley serves as CEO, having taken over from McCabe when he stepped aside to launch a new agency, Atrium, in August 2024.
Clarity is structured around the "Now, Near, Next" growth framework, aligning strategy, execution, and measurement for clients as they grow across markets.
History and Ownership
Sami McCabe founded Clarity in 2012 in London with a focus on tech PR for high-growth startups. The firm built early traction working with companies including Soundcloud, what3words, and TransferWise (now Wise). Over the next decade Clarity expanded internationally, opening offices in New York, Berlin, San Francisco, and Sydney.
The firm is independent. The Brewery network took a minority stake to support long-term growth. In January 2024, Sami McCabe departed Clarity, and in August 2024 he launched Atrium, a new strategic communications agency built around data analytics and AI-driven insights. Rachel Gilley succeeded McCabe as CEO of Clarity Global.
Key Milestones
2012: Sami McCabe founded Clarity in London.
2013: Expanded to New York and Berlin.
2015: PRWeek named Clarity the fastest-growing PR firm in its annual "Top 150 PR Agencies" report.
2022: Acquired DRSmedia (San Francisco), giving Clarity a foothold in West Coast tech communications.
January 2023: Acquired Sefiani Communications Group (Sydney), adding strategic communications, crisis, and reputation management capabilities in APAC.
2023: Acquired Political Intelligence UK, adding a public affairs practice.
January 2024: Founder Sami McCabe departed Clarity to develop a new agency.
May 2024: Rachel Gilley appointed CEO. Leadership team includes Tom Telford (President Digital Marketing), Nick Lansman (President Public Affairs), Robyn Sefiani (President APAC & Reputation Counsel), and Will Julian-Vicary (Head of Technology).
2025–2026: Continued senior leadership additions and team expansion. Clarity now positions itself as a global growth consultancy for B2B tech.
Services
Clarity Global operates across four integrated service areas:
- Public Relations and Influencer Marketing — B2B PR, thought leadership, executive positioning, influencer relations
- Strategic Communications — corporate reputation, crisis management, executive coaching, internal communications
- Digital Marketing and Growth — SEO, content, paid media, marketing automation, conversion rate optimization
- Public Affairs — policy, regulatory, and government relations via the Political Intelligence UK acquisition
The firm uses the "Now, Near, Next" framework to keep strategy, execution, and measurement connected across stages of client growth.
Leadership
Rachel Gilley serves as CEO. She joined Clarity in 2019 as UK Managing Director after 20 years with Bite Communications (now Archetype), where she rose to Managing Director, London. She was promoted to lead Clarity EMEA, then Global Chief Client Officer in 2022, before being named CEO in May 2024. During Gilley's tenure, Clarity grew from 40 to 150 people and acquired three agencies.
The global leadership team includes Tom Telford (President Digital Marketing), Nick Lansman (President Public Affairs), Robyn Sefiani (President APAC & Reputation Counsel), and Will Julian-Vicary (Head of Technology).
Awards and Recognition
Clarity was named the fastest-growing PR firm in PRWeek's 2015 "Top 150 PR Agencies" report. CEO Rachel Gilley has been selected as a judge for the UK PRWeek Awards. The agency has earned recognition for its B Corp work and global crisis & reputation reporting, including the inaugural Clarity Global Crisis & Reputation Report analyzing high-profile 2023 reputational crises.
Notable Clients and Case Studies
Clarity has worked with more than 100 names across the tech space. Recent and notable clients include ChargePoint (European strategic communications), Lightricks (global brand communications), Neato Robotics (premium brand establishment), NEURA Robotics, TalentDesk, and Hippocratic AI. Historic clients include Soundcloud, what3words, TransferWise (now Wise), Monzo, Even, Scrum Ventures, and BootstrapLab.
EPR Coverage
Everything-PR has covered Clarity since 2013. For the full archive of news, leadership coverage, and the firm's evolution into Clarity Global, see everything-pr.com/tag/clarity-pr.
Frequently Asked Questions
Who owns Clarity Global?
Clarity is independent. The Brewery network holds a minority stake. Founder Sami McCabe departed in January 2024.
Who is the CEO of Clarity Global?
Rachel Gilley has served as CEO since May 2024. She joined Clarity in 2019 and previously spent 20 years at Bite Communications (now Archetype).
Where is Clarity Global headquartered?
London, UK. The firm also has offices in Cornwall, Amsterdam, Sydney, New York, and California.
When was Clarity founded?
2012 in London by Sami McCabe.
What happened to founder Sami McCabe?
McCabe departed Clarity in January 2024 and launched a new strategic communications agency, Atrium, in August 2024. Atrium focuses on data analytics and AI-driven insights for clients.
What does Clarity Global specialize in?
B2B technology and innovation brands. Service areas include public relations and influencer marketing, strategic communications, digital marketing and growth, and public affairs.
Key Takeaways
- Clarity Global — formerly Clarity PR — is a global growth marketing and communications consultancy for B2B tech brands.
- Founded 2012 in London by Sami McCabe, now headquartered in London with offices across EMEA, North America, and APAC.
- Rachel Gilley named CEO in May 2024 after founder Sami McCabe departed to launch Atrium.
- 100+ person team built through organic growth and acquisitions of DRSmedia, Political Intelligence UK, and Sefiani Communications Group.
- The Brewery network holds a minority stake supporting long-term growth.
- Uses the "Now, Near, Next" framework to align strategy, execution, and measurement across stages of client growth.
- Historic client base includes Soundcloud, what3words, TransferWise (Wise), Monzo, and Lightricks.
