Updated June 2026. Clarity Global is a senior-led global growth consultancy for B2B technology and innovation brands. Founded 2012 by Sami McCabe in London, the firm is now led by CEO Rachel Gilley (appointed May 2024 after McCabe stepped aside to launch new agency Atrium in August 2024). 100+ team across EMEA, North America, and APAC, with offices in London, Cornwall, Amsterdam, Sydney, New York, and California.
Founded
2012 by Sami McCabe in London
Headquarters
London, UK
CEO
Rachel Gilley (since May 2024)
Founder
Sami McCabe (departed January 2024)
Offices
London, Cornwall, Amsterdam, Sydney, New York, California
Team Size
100+ across EMEA, North America, APAC
Investor
The Brewery network (minority stake)
Acquisitions
DRSmedia (San Francisco), Political Intelligence UK, Sefiani Communications Group (Sydney)
Clarity Global — formerly Clarity PR — is a senior-led global growth marketing and communications consultancy for B2B technology and innovation brands. Founded in 2012 by Sami McCabe, the firm has grown from a London tech-PR boutique into a 100+ person consultancy with offices across EMEA, North America, and APAC.
Clarity is structured around the "Now, Near, Next" growth framework.
History and Ownership
Sami McCabe founded Clarity in 2012 in London. The firm built early traction working with Soundcloud, what3words, and TransferWise. The Brewery network took a minority stake to support long-term growth. In January 2024, McCabe departed Clarity, and in August 2024 he launched Atrium. Rachel Gilley succeeded McCabe as CEO.
Key Milestones
2012: Sami McCabe founded Clarity in London.
2013: Expanded to New York and Berlin.
2015: PRWeek named Clarity the fastest-growing PR firm in its "Top 150 PR Agencies" report.
2022: Acquired DRSmedia (San Francisco).
January 2023: Acquired Sefiani Communications Group (Sydney).
2023: Acquired Political Intelligence UK.
January 2024: Founder Sami McCabe departed Clarity.
Public Affairs — via Political Intelligence UK acquisition
Leadership
Rachel Gilley serves as CEO. The global leadership team includes Tom Telford (President Digital Marketing), Nick Lansman (President Public Affairs), Robyn Sefiani (President APAC & Reputation Counsel), and Will Julian-Vicary (Head of Technology).
Awards and Recognition
Fastest-growing PR firm in PRWeek's 2015 "Top 150 PR Agencies." Recognition for B Corp work and the inaugural Clarity Global Crisis & Reputation Report.
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
