Clarity Global: London B2B Tech Agency, CEO Rachel Gilley

Clarity Global, formerly Clarity PR, is a London-headquartered global digital marketing and strategic communications agency for B2B technology brands, founded in 2012 by Sami McCabe. Rachel Gilley became CEO on January 11, 2024, when McCabe departed after ten years, per Clarity's announcement. The firm grew by acquisition, including 93digital, 3WhiteHats, Political Intelligence UK and Sefiani, and reported a team that grew from 40 to 150 during Gilley's five years at the firm. In October 2026 it named Bob Osmond its first North America managing partner.

Originally published June 2026. Updated October 31, 2026.

Who founded and leads Clarity Global?

Sami McCabe founded the agency in 2012. Clarity announced on January 11, 2024, as reported by Agility PR and PRovoke Media, that McCabe had departed to focus on other projects and that Rachel Gilley had been appointed CEO. Gilley joined in 2019 as UK managing director after 20 years with Bite Communications, now Archetype, where she rose to London managing director, then led Clarity EMEA and became global chief client officer in 2022. Gilley said she joined because she believed in McCabe's vision of a global agency between the large networks and single-market agencies.

Executive	Role	Source
Rachel Gilley	CEO since January 2024; previously chief client officer	Clarity release; PRovoke Media
Bob Osmond	Managing partner, North America, since October 2026; former president of Racepoint Global	PRWeek
Tom Telford	President, digital marketing	PRovoke Media
Nick Lansman	President, public affairs; founder and CEO of Political Intelligence for 27 years	PRovoke Media; Clarity website
Robyn Sefiani	President, APAC and reputation counsel; founded Sefiani	PRovoke Media; Clarity website
Will Julian-Vicary	Head of technology	PRovoke Media

Who is Bob Osmond and why did Clarity Global hire him?

Clarity Global named Bob Osmond its first North America managing partner, effective October 1, 2026. Osmond is the former president of Racepoint Global, according to PRWeek. The appointment creates a dedicated leadership role for the firm's US business, which has offices in San Francisco, Los Angeles and New York, and fits the firm's push to grow its North American B2B technology work. EPR's October PR agency moves roundup places the hire alongside the month's other senior appointments.

Date reported	Move	Detail	Source
Oct 1, 2026	New role	Bob Osmond named first North America managing partner	PRWeek

How did Clarity grow through acquisition?

ThinCats says it backed Clarity's integration of B2B digital marketing agency 93digital in May 2022 and Political Intelligence UK in October 2022, and funded the acquisition of Sefiani. Sefiani's announcement says Clarity had previously acquired 93digital, 3WhiteHats and Political Intelligence UK, and that Sefiani was its first acquisition in Asia Pacific. Consultancy.com.au said it was Clarity's third acquisition in 18 months and that McCabe planned to take revenue from about $40 million to over $250 million within five years.

Date	Event	Source
2012	Founded in London	Clarity release
May 2022	93digital integrated	ThinCats
October 2022	Political Intelligence UK integrated	ThinCats
January 2023	Sefiani acquired, first Asia Pacific deal	Sefiani
January 11, 2024	Rachel Gilley named CEO	Agility PR
October 1, 2026	Bob Osmond becomes first North America managing partner	PRWeek

What did Sefiani add?

Sefiani's announcement says the Sydney agency employed 21 professionals across Australia and New Zealand and into Asia, would keep its brand within the Clarity Global Group, and had been named Australian Midsize PR Agency of the Year in 2022, with Robyn Sefiani named Australian PR Leader of the Year. ThinCats says Sefiani was founded in 1999 by Sefiani, a former Edelman executive.

What does Clarity Global do?

The firm describes itself as a senior-led global growth consultancy for B2B technology and innovation brands, with services across PR, digital marketing, strategic communications and public affairs. Gilley's biography says she oversees the firm's footprint across Europe, the US and APAC. EPR's technology PR and public affairs sections cover its categories.

How does Clarity Global compare with other tech PR firms?

Clarity is a mid-sized agency that grew through acquisition. Compare it with Highwire, Mission North, InkHouse, LaunchSquad and Crenshaw Communications. EPR's London PR firms page covers the home market, and the PR agency profiles directory lists more.

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Related: PR agency profiles, Technology PR, London PR firms, Public affairs, 5W Public Relations