Clarity PR: Notable PR Firm Profile
After opening its doors in 2013, Clarity PR has had some transformational achievements in the past few years. Now Clarity PR has an estimated annual revenue of $3.5 million. Thanks to its team of senior PR experts and journalists, the fast-growing PR agency draws many benefits from differentiating itself. One of their major benefits is an unrivaled insight into media operations, what journalists look for, and the best approach to pitching stories.
Here are the achievements that have contributed to Clarity PR’s transformational growth.
Launch of a dedicated financial service
Recently, the globally integrated communication agency launched a dedicated financial service practice, which will offer exemplary strategic communication service to disruptive fintech and venture capital companies.
The finance practice targets companies around the world and will work with Clarity PR teams in London, San Francisco, and New York. Headed by Michael Celiceo, its client list includes Venture capital (VC) firms and Fintech companies. VC firms in the roster include Scrum Ventures, BootstrapLab, while Fintech companies include Monzo and Even.
To guarantee account support for its global clientele, Clarity PR has established a global partner network in strategic markets. Agencies in the partner network include ActionGlobal communication in the United Arab Emirates and Russia, and Fabriq in France. Other agencies in the network include Canela PR representing Spain and Portugal, Akima in Germany, and Proudly Represents for the Netherlands.
Clarity PR acquisition of consumer tech PR firm
With the deal, Clarity PR expanded the depth and breadth of its services and enhanced the organization’s scale within the United Kingdom. Given Dynamo’s innovative approach in offering unmatched client services and establishing an admirable agency culture, the acquisition will further Clarity PR’s ability to scale the heights in the global PR scene.
Clarity PR’s acquisition of an agency that distributed 10 percent of its profits to staff and offered employees share-options after three years had several impacts. Not only did it enhance its geographic reach, but it also showed the agency’s commitment to diverse workgroups and equal pay.
Strategic partnership with Brewery network
The partnership saw The Brewery take up a minority stake in Clarity PR and commit to providing long-term investment and support for the agency’s ambitious growth plan.
As well, the addition of an office in Los Angeles enhanced Clarity PR’s portfolio because it enabled the agency to thrive in a dynamic and rapidly consolidating market. Building on The Brewery’s existing connections in San Francisco, Clarity PR gained access to the North American market and enhanced its creative capabilities.
According to Clarity PR’s CEO, investment from The Brewery is a validation of the agency’s long-term strategy. This strategy involves growing the agency’s range of services and geographic scale in the coming years. Arlo Brady’s, CEO of The Brewery, has said investment into Clarity PR will enhance both organizations’ abilities to provide an alternative to larger and slower agencies in the rapidly changing tech landscape.