CO-Communications, Inc: PR and Design Agency
Founded in 1997, Co-Communications has grown into a full-fledged and full-service marketing and communications firm. With interests in diverse industries – including, education, real estate, non-profits, information technology, healthcare, hospitality, and professional services – the firm serves its clientele via marketing, social media, public relations, inbound marketing, and branding services.
Over 23 years, CO-Communications, Inc has partnered with its clients to build brands, leverage different marketing strategies to generate leads, and to elevate thought leaders. Working with both nonprofit and for-profit clients, the organization has had success in enhancing the effectiveness of their client’s Marketing and PR campaigns.
In partnership with clients, the agency builds brands, elevates thought leaders, and leverages marketing to generate leads. For more than 20 years, CO-Communications, Inc. helped for-profit and nonprofit clients increase the effectiveness of their marketing and public relations campaigns.
Success stories in Marketing and PR
Headed by Stacey Cohen and based in Connecticut and New York, the award-winning agency has had several success stories so far.
#1. Burke Rehabilitation Hospital
Role
Tasked with the role of building and maintaining campaign momentum for Burke Rehabilitation Hospital’s 100-year anniversary, the PR agency focused on events and news hooks that would provide rich content on an ongoing basis. Leveraging signature events – like Burke’s Award Dinner – and kickoff events, the Cohen-led agency sought to reach key stakeholders and showcase unique facets of the hospital.
Strategy
To accomplish the task at hand, CO-Communications, Inc employed three approaches. First, it created a lobby exhibit that showcased different medical artifacts collected over Burke’s 100-year history. Using a centennial timeline, the agency presented some “then and now” moments.
Secondly, the agency created a centennial lobby lecture series that highlighted the organization’s accomplishments and expertise. The lecture series was publicized on a monthly basis. Thirdly, the agency developed sponsorship packages with the aim of attracting corporate sponsors.
Results
The results were outstanding. More than 1,600 stories on the hospital’s centennial anniversary were covered by major news outlets. Top among these outlets: The Journal News, Downtown Magazine, the New York Post, Westchester County Business Journal, Crain’s New York, Fios1 News. At the same time, the campaign generated close 3 million media impressions.
Through the campaign, Kevin Plunkett, Westchester Deputy Commissioner, gave a decree allowing White Plains Mayor to name January 22 (the day when the ribbon-cutting ceremony took place) as “Burke Rehabilitation Hospital Day.”
#2. Miracle Recreation
Role
Given the task to generate media coverage for donations towards the refurbishment of a playground in Staten Island – that had been destroyed by Hurricane Sandy – and a playground honoring brothers Conner Long and Cayden in the Tenn area, the PR agency employed a unique approach. It focussed on telling inspirational stories that led to the philanthropic donations and the impacts the donations had on the respective communities.
Strategy
Through celebrity publicity, the agency leveraged ties between NBA Cares and Staten Island to develop and market the theme “bring playback to Staten Island.” At the same time, the agency spotlighted the great bond between 10-year-old Conner Long and his nine-year-old brother, Cayden Long, who suffered from hypertonic cerebral palsy. While Cayden was confined to a wheelchair, the two competed in triathlons. Thanks to the philanthropic efforts, the Tenn area would have a refurbished and more inclusive playground for all.
Results
Through the campaign, the story was featured on The Huffington Post, ABC News (national), Fox News (national), The Tennessean, and more. Moreover, in partnership with NBA Cares in Staten Island and Miracle Recreation, the campaign secured a photoshoot and video session to provide materials for future sales.
