In May of 2014, U.S. streaming media company – Netflix – awarded New York-based agency MSLGroup its new European public relations contract. This move facilitated Netflix’s expansion in Germany, Austria, Switzerland, France, Belgium, and Luxembourg. These are the key European markets into which MSLGroup oversaw the Netflix brand expansion last
Alcohol. Everyone’s favorite social lubricant and party juice. With a reputation for fun, alcohol seems like one of those things that doesn’t need a PR campaign. After all, it’s already pretty popular. But the sheer number of brands and types out there make it one of the most competitive markets.
Some tidbits from an Everything PR staffer who is reporting from location. Cannes Lions winning PR firms include Edelman, Fleishman Hillard, and Alison Brod. The center of activity for the PR agency world appears to be the famed intercontinental Carlton hotel. In front of the hotel is a coffee shop
There are times when it is best to just stop typing on social media – at least for an hour or two. You might have had one of those nose to the grindstone kind of weeks when you haven’t had much social interaction in any form for days. So you
If you’ve taken your family to the beach or an outdoor pool in the summertime, you know that making sure your children have been fully covered in sunscreen is a little like wrestling alligators. Parents are put to the test with their skills in holding each child in check before
The Selfie Stick: A Consumer PR Dream Because taking a picture is now easier than ever with a selfie stick, the practice has become a hobby for virtually every Millennial who is “in the know.” Being able to snap and share almost instantly to a social media profile is making
If you have been online in the last ten minutes, it’s likely you have encountered something related to GoPro. The massively successful camera brand first caught on with its ingenious marketing campaign – encouraging users to post their own videos using GoPro to film cool stuff. The campaign was so
Google’s new mobile-friendly algorithm, which has been dubbed the “Mobilegeddon,” descended upon the web on April 21. The Mobilegeddon demotes sites that are deemed not mobile-friendly in searches performed on mobile devices. Below are some tips to ensure your website is up to Google’s standards for mobile devices. We will
Most American are familiar with Amazon.com and eBay, but many have not heard of Flipkart. Flipkart is the leader of e-commerce in the fast growing Indian market. The company focuses on goods such as electronics, books, music and movies. Consumers can access the site online or through an app on
Cobblers Kitchen, a New York City based footwear licensing company announced a footwear licensing partnership has been signed with Sequential Brands Group. William Rast, the fashion brand co-founded by Justin Timberlake and Trace Ayala, recently launched its Fall 2014 collection domestically with full concept shops featuring men’s and women’s sportswear,
