PR campaigns can sometimes be saucy. As was the case in 2014 when CEO of activist company Starboard Value, Jeff Smith, battled against the forces of Darden Restaurants, Inc. owners of Olive Garden and other chains. As a result of the campaign, Jeff Smith took control as chairman Darden effectively
Apple, by any standard, has built an amazing brand, but they’ve done more than that. They’ve built a following and a philosophy. When it comes to marketing, few even come close to what they’ve done. Here are some of the ways they market that every company can learn from: Say
As New York Fashion Week is upon us (NYFW), Everything PR has pulled our favorite fashion moments of NYFW’s past. If you are working in Fashion PR, it’s essential you do your homework on past branding initiatives within your industry. Here’s five fun fashion moments consisting of great publicity stunts:
Apple released their high-tech watch several months ago it’s catching on with people. We’re certain Apple isn’t backing away, so how can companies start using Apple Watches to further brand and promote their products and services? First, let’s talk about a few apps already available to download on your Apple Watch.
Fashion brands can do stunts and PR tricks to their hearts content at events like fashion week, no matter where the venue. But if their fashion isn’t up to speed, nothing will save them. So, assuming your brand has the great fashion down pat, what next? How do you stand
Business owners and PR professional in Consumer PR, are constantly planning for new ways to attract customers. Recently, we found some successful, fun, helpful, altruistic, and fun PR campaigns undertaken in the restaurant PR world.. Harney Sushi. Ever wanted to give sushi a try but don’t know anyone who is
In May of 2014, U.S. streaming media company – Netflix – awarded New York-based agency MSLGroup its new European public relations contract. This move facilitated Netflix’s expansion in Germany, Austria, Switzerland, France, Belgium, and Luxembourg. These are the key European markets into which MSLGroup oversaw the Netflix brand expansion last
Alcohol. Everyone’s favorite social lubricant and party juice. With a reputation for fun, alcohol seems like one of those things that doesn’t need a PR campaign. After all, it’s already pretty popular. But the sheer number of brands and types out there make it one of the most competitive markets.
Some tidbits from an Everything PR staffer who is reporting from location. Cannes Lions winning PR firms include Edelman, Fleishman Hillard, and Alison Brod. The center of activity for the PR agency world appears to be the famed intercontinental Carlton hotel. In front of the hotel is a coffee shop
There are times when it is best to just stop typing on social media – at least for an hour or two. You might have had one of those nose to the grindstone kind of weeks when you haven’t had much social interaction in any form for days. So you
