Consumer PR

Chevy Toyota

Toyota’s New Strategy: Find Flaws Before You Do.

Toyota is losing money and credibility as of late. After dealing with recalls for faulty accelerator pedals for the past few months, the car manufacturer is still reeling. Things aren’t looking to get better any time soon. Reports of Toyota losing 60% of its revenue from having to halt sales

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superbowl advertisement ronn torossian

Super Bowl Ads Sell Out, at What Cost?

Turns out, the Super Bowl might be okay after all. I’m not talking about the game. That will be entertaining, I’m sure. But the commercials are often the longer-lasting points of discussion when it comes to the biggest game night of the year, with all of America tuning in for

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Mobile Shopping

Mobile Shopping Apps to Inherit the Future?

A recent study from Compete.com claims that more and more shoppers are getting comfortable making online purchases from their smart phones. The survey shows that approximately 37% of smart phone users have purchased something with their devices in the last 6 months. More popular items include music, books, DVDs, movie

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coca cola customer engagement

Coca Cola PR: Coke Zero Finds Your Twin on Facebook

Coca Cola generally does a good job with its marketing, though some campaigns have been hit or miss. With the new bottle design having already taken over stores across the nation, it’s time to keep the sales going and encourage a little more brand recognition. The latest marketing campaign from

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Shopping

Why are Shoppers Busting Budgets this Holiday Season?

Just a year past our noted economic downfall, we’ve managed to shift our thinking when it comes to money. Many of us are on a budget these days, and consumer surveys indicate that the public intends on maintaining their budget throughout the holiday season. Yet the numbers tell a different

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good guide

GoodGuide’s Tests and Hypocrisy

If GoodGuide is really committed to its cause, than there should be no “Buy Now” buttons on product listings with low ratings. Otherwise, an action like rating low a popular Christmas toy would translate for many as a PR stunt.

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TV

Television Bows Down to Saviors of Social Networks

Social networks do a lot these days. They keep us connected with friends, updating us to their every (geographic) move. They act as personal assistants, reminding us of birthdays and tasks. They recommend movies, television shows and books, while also providing hubs for casual gaming and other entertainment. Social networking

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Consumer Products Declining

Major News Outlets Confused Over Consumer Confidence

Reuters news today suggests on the one hand consumer confidence up, while other reports from the same agency reveal world consumer concern still on the increase. If the most respected news agencies, and even Nielsen do know know that is going on, how can the public? The conflicting reports from

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