New research shows that brands will need to address certain hot topics in the future in order to counter the effects of global factors that will impact the trading climate. Analyzing the 12 major global themes that will affect the trading marketplace, Consultancy Capgemini and the Consumer Goods Forum concluded
An exclusive statement from Starbucks, explains why the company dropped some elements from their iconic logo: Starbucks is going to be selling fish and Girl Scout cookies!
A Latvian travel startup called Movolo creates a literal “easy button” for many millions of travelers. This simple transportation search engine will literally factor away travel troubles if the developers have their way. Advance algorithms help take travel customers from their front door to their desired destination in the most
This recall hurts Johnson & Johnson’s more recent PR efforts to assure customers and company employees that previous recalls of popular over-the-counter drugs like Tylenol, Motrin, Benadryl and Zyrtec did not reflect systemic problems across the corporation.
Traditional U.S. shopping malls were once popular enclaves where many Americans went to purchase clothing and other items. Now, many large traditional malls are languishing or even dying.
A couple of days after the massive recall of 28 million cereal boxes, Kellogg’s issued a press statement explaining the withdrawn products did not meet quality standards, but did not contain health threatening substances. While some consumers did experience nausea, vomiting and other such symptoms, they were caused by the
Microsoft’s Kinect stunned the Entertainment Expo, then the newness wore off. A motion sensing camera addition, is it enough of a technological advancement to carry XBox to the next level? Some say yes, and some say no. With all the disappointments in Microsoft initiatives recently, is Kinect just another hollow
During Father’s Day Weekend, June 19 – 20, Wendy’s will donate 50 cents for every Frosty sold to the Dave Thomas Foundation for Adoption (DTFA) – PR campaign managed by Ketchum.
Procter & Gamble’s massive market share initiative may end up being the worst marketing and PR gable ever made by that company. Half truths and old PR strategies threaten one of the world’s largest and most respected set of brands. The Pampers Dry Max debacle perhaps reveals the soft underbelly
Four mommy bloggers who are incidentaly Pampers fans, spent Thursday talking about diapers with Procter & Gamble Co. When the meeting was over, they declared themselves “confident” in the product. They will go back home to write positive reviews on their blogs. Would you believe them?
