Marketo compiles its data into a gripping infographic, which reveals the usage of online content marketing, and trends. We learn that 51% of the survey respondents plan to increase their content marketing spending over the next 12 months, while 45% will maintain their current budgets.
The most popular form of content marketing by far is social media, holding a 79%. Article posting still counts for 78%, followed by in person events (like seminars and conferences) 62%, email marketing 61%, case studies 55% and blogs 51%.
The most interesting part of the survey is the content marketing spend by company size. The general average is 26%, but companies with fewer than 10 employees spend 34% of their budgets on content creation and distribution, more than any other medium-sized and large company, despite the fact that their budgets are considerably smaller.
Please refer to the inforgraphic below for in-depth marketing intelligence.
Top Public Relations News:
Voter Education And Outreach Opportunities For 2020 Elections
Ohio Development Services Agency Issues Media Buying RFP for TourismOhio
Green Sports Alliance Issues Event Management RFP
Starwood Acquisition Makes Marriott the Big Dog
Apparently the NYC Taxi Medallion Owners Challenge UBER to a Debate
Pinellas, Florida Suncoast Transit Authority Issues Marketing, PR & Advertising RFP
Brilliant PR Move for 1-800-FLOWERS.COM – Lessons from “Undercover Boss”
Three Steps to Understanding What People are REALLY Looking for Online
Website RFP Issued By My Florida
NRA Seeks Marketing and Design Agency