Corporate PR

millenials consumer news

How Millennials Consume the News

When Brian Williams, undoubtedly one of the highest paid and visible members of the traditional media world, had to apologize for blatant lies on his broadcast, his announcement barely made a blip with the Millennial generation. How is this possible? Millennials are not watching network news! Every business that is

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tech crunch radio pitch

Techcrunch Radio Pitch-Off

Techcrunch is the award winning, industry leading tech blog, news service and conference organizer. The firm has been providing breaking coverage of Silicon Valley and all things technology for over a decade. It’s conferences are recognized around the world as the gold standard for start-ups. Now, the firm is engaging

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thought leadership public relations

Become An Authority in Your Industry with Thought Leadership

Thought leadership has become more important to a company’s survival than ever with the proliferation of Internet-based interactions. At the executive level, thought leadership is crucial to establishing a company as an industry leader and the company’s command staff as people with new and innovative ideas. However, many CEOs ignore

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5wpr ceo ronn torossian march madness

Creating a Market Advantage During March Madness

The annual bacchanal of basketball we call March Madness is about to begin. This celebration of college hoops is not only a major distraction for much of America, but it is also a major money maker and a huge opportunity for schools at every level to make an impact. There

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tips for startups

Good Partnership: The Foundation of a Successful Startup

In business, a good partnership is like a good marriage. All the joys double as the two partners celebrate together and all the burdens halve as the two partners work together to carry them. Also like a marriage, though, choosing the wrong partner can end up in emotional and financial

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victoria secret pay angels

Victoria’s Secrets Underpaid Angels

Victoria’s Secret, the famous lingerie business giant that is renowned for its beautiful models, has been under fire in the media recently after the departure of some of their top stars. Doutzen Kroes and Karlie Kloss are the latest big names to leave the company. Rumors are swirling that Victoria’s

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Business Strategy

The Best Business Strategy You Will Ever Learn

Business has a lot of moving parts. To be successful, you need to have them all lined up right and working properly without any kinks in the process. All that machinery – metaphorical and otherwise – can feel so complicated it seems to need constant babysitting. But, in management, there

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Developing Trust and Authority

Developing Trust and Authority

The ability to develop a reputation of trust and authority in the industry is the greatest tool in the arsenal of the managers of any aspiring brand name. Famous names command the lifelong loyalty of their best consumers. These customers are willing to pay for that value over a cheaper

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PR Professionals

Five Communications Essentials Professional’s Need to Know

Effective communication can be the key to success. The ability to express ideas, emotions, concerns, and understanding creates an environment for unprecedented problem solving, creativity, and conflict resolution. Here are five communications essentials that all professional’s need to know. Listen The primary key to effective communication is effective listening. People

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jeff-ramson-manager

Money vs People: When to Focus on What

When you only care about money, it can become obvious. Fast. And once you wear that designation, particularly if you earn it from your staff, it can be very difficult to pull back. Now, before we go any further, let’s put this on the table: It’s perfectly okay, at times,

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