Corporate PR

5wpr ceo ronn torossian march madness

Creating a Market Advantage During March Madness

The annual bacchanal of basketball we call March Madness is about to begin. This celebration of college hoops is not only a major distraction for much of America, but it is also a major money maker and a huge opportunity for schools at every level to make an impact. There

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tips for startups

Good Partnership: The Foundation of a Successful Startup

In business, a good partnership is like a good marriage. All the joys double as the two partners celebrate together and all the burdens halve as the two partners work together to carry them. Also like a marriage, though, choosing the wrong partner can end up in emotional and financial

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victoria secret pay angels

Victoria’s Secrets Underpaid Angels

Victoria’s Secret, the famous lingerie business giant that is renowned for its beautiful models, has been under fire in the media recently after the departure of some of their top stars. Doutzen Kroes and Karlie Kloss are the latest big names to leave the company. Rumors are swirling that Victoria’s

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Business Strategy

The Best Business Strategy You Will Ever Learn

Business has a lot of moving parts. To be successful, you need to have them all lined up right and working properly without any kinks in the process. All that machinery – metaphorical and otherwise – can feel so complicated it seems to need constant babysitting. But, in management, there

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Developing Trust and Authority

Developing Trust and Authority

The ability to develop a reputation of trust and authority in the industry is the greatest tool in the arsenal of the managers of any aspiring brand name. Famous names command the lifelong loyalty of their best consumers. These customers are willing to pay for that value over a cheaper

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PR Professionals

Five Communications Essentials Professional’s Need to Know

Effective communication can be the key to success. The ability to express ideas, emotions, concerns, and understanding creates an environment for unprecedented problem solving, creativity, and conflict resolution. Here are five communications essentials that all professional’s need to know. Listen The primary key to effective communication is effective listening. People

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jeff-ramson-manager

Money vs People: When to Focus on What

When you only care about money, it can become obvious. Fast. And once you wear that designation, particularly if you earn it from your staff, it can be very difficult to pull back. Now, before we go any further, let’s put this on the table: It’s perfectly okay, at times,

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super bowl advertising

Advertising in the Super Bowl: Then, Now and the Future

The super bowl enjoys a long history in America of drawing a massive viewership across all demographics, and provides an excellent way to brand and market a product. However, that instant access to viewers comes at a price. In the last couple years, that price soared to millions of dollars

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jonah engler meetings

Three Meetings you need to Schedule Right Now

Management comes with responsibility. It also seems to come with a perpetually refilling inbox. Time becomes something elastic, a finite resource that grows increasingly finite when you need it the most. That’s a reality nearly all managers face, and it’s one of the most cited reasons when managers are asked

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smartwatch

Smartwatch: Innovation or Idiocy?

The CEO of NY PR Firm 5WPR, Ronn Torossian, discusses whether or not – the Smartwatch craze – is warranted or a fad. Apparently everyone in the mobile sector thinks you are clamoring to wear your phone on your wrist. This obvious assumption has market analysts asking another very important

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