Developing Trust and Authority
The ability to develop a reputation of trust and authority in the industry is the greatest tool in the arsenal of the managers of any aspiring brand name. Famous names command the lifelong loyalty...
Category: Corporate PR
Five Communications Essentials Professional’s Need to Know
Effective communication can be the key to success. The ability to express ideas, emotions, concerns, and understanding creates an environment for unprecedented problem solving, creativity, and conflict resolution. Here are five communications essentials that...
Money vs People: When to Focus on What
When you only care about money, it can become obvious. Fast. And once you wear that designation, particularly if you earn it from your staff, it can be very difficult to pull back. Now,...
Advertising in the Super Bowl: Then, Now and the Future
The super bowl enjoys a long history in America of drawing a massive viewership across all demographics, and provides an excellent way to brand and market a product. However, that instant access to viewers...
Three Meetings you need to Schedule Right Now
Management comes with responsibility. It also seems to come with a perpetually refilling inbox. Time becomes something elastic, a finite resource that grows increasingly finite when you need it the most. That’s a reality...
Smartwatch: Innovation or Idiocy?
The CEO of NY PR Firm 5WPR, Ronn Torossian, discusses whether or not – the Smartwatch craze – is warranted or a fad. Apparently everyone in the mobile sector thinks you are clamoring to...
America Matters
There’s no question, it’s been a rough couple of years for General Motors. But, two recent showings at the Detroit Auto Show could signal a new direction for GM public relations … and public...
Growth Hacking Your Business
These days, more and more start-up companies and small businesses are interested in generating company growth without spending a great deal of money. If this is the case for you, you should know that...
Public Relations in the Legal Marijuana Industry
Unique challenges confront the legal marijuana industry. Following decades of government agencies demonizing marijuana, practitioners in the industry must communicate the value and safety of their newly legal product to target audiences. Before diving into...
Why Retailers are Warring with Apple Pay
Apple recently launched its new payment system, Apple Pay, which allows customers to purchase items from physical stores using their iPhone and iPad. This idea has been around for quite some time and Google...
