Corporate PR

starbucks jonah engler

Race Together: Starbucks Racing Backwards?

There are many leaders in this country calling for a “national conversation” about race. More importantly, there appear to be millions of people ready to have that conversation. That combination could trigger a sea change in race relations in the United States. Or, if handled poorly, it could take what

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sxsw

SXSW: Why You Should Be Paying Attention

The SXSW event has not only been creating some buzz for brands, musicians and entertainment in Austin, but also across the country. The interaction with consumers and fans at this event can make memories that stick in their minds for years to come. Upcoming Trends In the past there have

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google press release

Google Algorithm and the Press Release: What does it mean for you?

It always seems that when Google updates its search ranking algorithms, negative results ensue for those attempting to promote themselves through the world’s largest search engine. That being said, it may come as refreshing news that the latest algorithm update actually works in favor of companies that are using search

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millenials consumer news

How Millennials Consume the News

When Brian Williams, undoubtedly one of the highest paid and visible members of the traditional media world, had to apologize for blatant lies on his broadcast, his announcement barely made a blip with the Millennial generation. How is this possible? Millennials are not watching network news! Every business that is

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tech crunch radio pitch

Techcrunch Radio Pitch-Off

Techcrunch is the award winning, industry leading tech blog, news service and conference organizer. The firm has been providing breaking coverage of Silicon Valley and all things technology for over a decade. It’s conferences are recognized around the world as the gold standard for start-ups. Now, the firm is engaging

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thought leadership public relations

Become An Authority in Your Industry with Thought Leadership

Thought leadership has become more important to a company’s survival than ever with the proliferation of Internet-based interactions. At the executive level, thought leadership is crucial to establishing a company as an industry leader and the company’s command staff as people with new and innovative ideas. However, many CEOs ignore

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5wpr ceo ronn torossian march madness

Creating a Market Advantage During March Madness

The annual bacchanal of basketball we call March Madness is about to begin. This celebration of college hoops is not only a major distraction for much of America, but it is also a major money maker and a huge opportunity for schools at every level to make an impact. There

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tips for startups

Good Partnership: The Foundation of a Successful Startup

In business, a good partnership is like a good marriage. All the joys double as the two partners celebrate together and all the burdens halve as the two partners work together to carry them. Also like a marriage, though, choosing the wrong partner can end up in emotional and financial

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victoria secret pay angels

Victoria’s Secrets Underpaid Angels

Victoria’s Secret, the famous lingerie business giant that is renowned for its beautiful models, has been under fire in the media recently after the departure of some of their top stars. Doutzen Kroes and Karlie Kloss are the latest big names to leave the company. Rumors are swirling that Victoria’s

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Business Strategy

The Best Business Strategy You Will Ever Learn

Business has a lot of moving parts. To be successful, you need to have them all lined up right and working properly without any kinks in the process. All that machinery – metaphorical and otherwise – can feel so complicated it seems to need constant babysitting. But, in management, there

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