The ability to develop a reputation of trust and authority in the industry is the greatest tool in the arsenal of the managers of any aspiring brand name. Famous names command the lifelong loyalty of their best consumers. These customers are willing to pay for that value over a cheaper
Effective communication can be the key to success. The ability to express ideas, emotions, concerns, and understanding creates an environment for unprecedented problem solving, creativity, and conflict resolution. Here are five communications essentials that all professional’s need to know. Listen The primary key to effective communication is effective listening. People
When you only care about money, it can become obvious. Fast. And once you wear that designation, particularly if you earn it from your staff, it can be very difficult to pull back. Now, before we go any further, let’s put this on the table: It’s perfectly okay, at times,
The super bowl enjoys a long history in America of drawing a massive viewership across all demographics, and provides an excellent way to brand and market a product. However, that instant access to viewers comes at a price. In the last couple years, that price soared to millions of dollars
Management comes with responsibility. It also seems to come with a perpetually refilling inbox. Time becomes something elastic, a finite resource that grows increasingly finite when you need it the most. That’s a reality nearly all managers face, and it’s one of the most cited reasons when managers are asked
The CEO of NY PR Firm 5WPR, Ronn Torossian, discusses whether or not – the Smartwatch craze – is warranted or a fad. Apparently everyone in the mobile sector thinks you are clamoring to wear your phone on your wrist. This obvious assumption has market analysts asking another very important
There’s no question, it’s been a rough couple of years for General Motors. But, two recent showings at the Detroit Auto Show could signal a new direction for GM public relations … and public sentiment. First, GM unveiled its “New and Improved” Chevrolet Volt. This next generation of GM’s signature
These days, more and more start-up companies and small businesses are interested in generating company growth without spending a great deal of money. If this is the case for you, you should know that you can use a wide variety of growth hacking strategies to make it happen. Although defined
Unique challenges confront the legal marijuana industry. Following decades of government agencies demonizing marijuana, practitioners in the industry must communicate the value and safety of their newly legal product to target audiences. Before diving into specific advice, the general purpose of public relations should be defined. PR is a service that
Apple recently launched its new payment system, Apple Pay, which allows customers to purchase items from physical stores using their iPhone and iPad. This idea has been around for quite some time and Google was the first to market with Google Wallet. Both ideas allow users to simple go to
