The purpose of this Request for Proposals (RFP) is to obtain proposals from qualified media buyers interested in becoming York County’s media buyer who will serve as the primary media planning resource inclusive of strategic media direction, market analysis, media negotiation, purchasing and other duties as assigned.
Central Purchasing buys goods and services for all offices,
agencies and boards within York County and the York County School Division. The
purpose is to:
Buy goods and services at the least cost and in a timely
manner, consistent with County policy.
Realize cost savings from consolidation of purchasing
actions for both organizations.
Standardize procedures for County-wide consistency in
procurement policy and vendor/supplier relations.
Provide for the sale or disposal of surplus property for the
County and School Division.
Central Purchasing is a member of the National Institute of
Governmental Purchasing (NIGP), the Virginia Association of Governmental
Purchasing (VAGP), the Southeastern Virginia Governmental Purchasing
Cooperative (SVGPC), and the Southeastern Virginia Public Fleet Consortium
Scope of Work:
As an independent contractor, the Media Planner and Buyer
will provide services and outcomes as identified by the York County Tourism
Development Manager, building on and growing the County’s integrated media
strategy that may include, but not be limited to, utilization of:
Viral/mobile/social media campaigns
Print (newspaper and magazine)
Strategic partnerships and sponsorships
Additional opportunities as identified.
The Media Planner and Buyer’s responsibilities are listed below:
Media buying and execution.
Coordinate cooperative marketing campaigns to support the overall strategy.
Identify which media platforms are best suited for campaigns.
Work with media with the aim of maximizing the impact of advertising campaigns through a range of
Analyze and provide data, think creatively, propose innovative strategies to make sure marketing
campaigns reach the right target audience in the most effective way possible.
Utilize available research, prior media plans, campaign reports, and industry trends.
Development of reports that include campaign reports and results, weekly status, budget updates.
Negotiate and place media buys.
Process media invoices and make payments.
Serve as a single point of contact with the media.
Monitor and optimize campaign performance.
Recap campaigns to share insights and results.
Creative services are not required, but shall support “in house” production.
Other endeavors as identified by the York County Tourism Development Manager.
The County’s Tourism Development Department operates on a fiscal year from July 1 through June 30, with an annual budget of approximately $90,000.00 for media buys and services identified above, from which the contractor’s commission/fee will be paid.
*Note to interested parties: The County is not responsible
for travel expenses. Contractor shall be required at various times to
participate in meetings, event planning, County marketing, consulting and other
events that require local presence.
In providing services to the County, the firm or individual
shall serve as an independent contractor. It is expected that the contractor’s
provision of services shall commence immediately upon award of contract.