All companies should be prepared for the inevitably of a PR crisis. It can happen to anyone, and it can be about anything – from a negative review to a failed event, or even a data breach. When a company is facing a PR crisis, it should create a response
While launching a business is a difficult feat, identifying and optimizing its growth potential is an even more difficult matter that many business owners have trouble navigating. Especially when the business starts growing, and the environment starts changing. Fortunately, there are several different ways that business owners can find the
Due to the ongoing pandemic, crisis communication became a part of the job description for external and internal communications professionals, which has led to plenty of different difficulties for employees whose job roles are constantly shifting. Fortunately, there are several ways that organizations can strengthen their crisis communication responses for
A company should always be well prepared before a crisis to be able to navigate and mitigate the situation successfully. This preparation is done with a crisis communications plan that assesses all possible risks for the company, audits for any vulnerabilities, and then creates responses for multiple crisis situations with
After months of a global pandemic, uncertainty and protests have changed the meaning of crisis communication. Some experts in the field are going even as far as to say that everyone is a crisis communicator these days. With the insights of Zignal Labs, here is what all this means for
After a year of uncertainty and chaos, things have changed for crisis communications and crisis PR, which means public relations experts have to learn more new things to keep up with the new demands. The beginning of a brand new decade saw a world filled with protests, economic uncertainty, and
Noted televangelist Joel Osteen is quoted as saying those words and then adding, “You can say something hurtful in ten seconds, but ten years later, the wounds are still there.” Richards Group was the largest independently-owned agency in the U.S., with annual revenue of more than $1 billion. Little did
We conducted an interview Q&A with Kimberly Smith, Marketing Manager at Clarify Capital. There have been some PR blunders in 2020. Can you give us a real-world example of one? The Norwegian cruise line campaign #FeelFreeToFeelMore is a prime example of PR done poorly. The campaign, which premiered in March, skipped over the pandemic entirely, creating
What are some of the major 2020 crisis PR disasters? We asked some experts and got the following. According to Chris Norris, Managing editor at SleepStandards.com, “In this fast-paced digital world, with social media readily available to almost everyone it’s scary to make any mistakes, especially in public. Just thinking about it would
“Trust is earned, respect is given, and loyalty is demonstrated” is the first half of a quote by Ziad Abdelnour, Lebanese-born American financier. For many brands, customer loyalty can make a tremendous difference is how and whether that person’s friends and family follow the lead. But a survey in late
