No one likes a PR crisis but, try as you might, they are likely an unavoidable reality for your business. The Forbes Agency Council is a community for PR and media strategy executives, and we’ve collected a few top tips from these PR pros to keep in mind ahead of
There can be no doubt now that Jussie Smollett will struggle to revive his career. The Empire star broke his silence on the ‘worst time of his life’ after all charges against him for filing a false police report were dropped earlier this month. His record has also been wiped
In late 2017, TripAdvisor came under fire for not appropriately handling claims of sexual assault after the company deleted a rape victim’s warning on a review for a Mexican resort. Now, over a year later, the largest travel review site in the world has once again defended its policy of
If the aim of Gillette’s latest campaign was to cause widespread controversy, the razor firm’s PR team is surely congratulating itself. If you haven’t seen it by now, the only possible explanation is that you’ve forgotten how to use your phone. And laptop. And how to talk. The two-minute film,
Gillette’s “We Believe” campaign has ruffled more than a few well trimmed feathers, with the one-minute, 49-second ad all but taking over online discussion this week. Among its supporters, Gillette has nailed its attempt in providing some much-needed commentary on so-called “toxic masculinity”, while the campaign’s detractors are calling the
Canadian Rapper Drake made allegations the entertainment and hotel complex Parq Vancouver, claiming he was racially profiled and barred from gambling from the venue. Parq Vancouver’s response to these events has been touted as a case of inadequate PR mechanisms to handle the crisis. Here’s the rundown of the situation.
British supermarket chain Iceland’s Christmas advertising has been banned from television because its “overtly political” advert was deemed to have breached political advertising rules. Iceland’s marketing director, Neil Hayes, is now working on Plan B for the holiday season. Earlier this year, the discount supermarket chain announced plans to remove
As the United States enters yet another round of the great gun debates, at least one gun manufacturer is struggling to make ends meet. Sturm Ruger recently announced plans to continue cutting its workforce after posting a 21 percent sales decline over 2017. Just how many jobs has the gun
Usually, making headlines at Fashion Week is a good thing. Not always. Right at the height of Paris Fashion Week, Miroslava Duma (fashion blogger and entrepreneur) and Ulyana Sergeenko (couture fashion designer) blundered their way to the forefront of the fashion industry when they posted and engaged in tone deaf
In one of the most bizarre headlines in recent years, a Florida woman is claiming officials from Spirit Airlines compelled her to flush her pet hamster down an airport toilet because the tiny rodent was not allowed on the flight with her. From there, the story gets even stranger. Because
