Crisis PR

Gillette’s Controversial Ad is Nothing New

Gillette’s “We Believe” campaign has ruffled more than a few well trimmed feathers, with the one-minute, 49-second ad all but taking over online discussion this week. Among its supporters, Gillette has nailed its attempt in providing some much-needed commentary on so-called “toxic masculinity”, while the campaign’s detractors are calling the

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Parq Vancouver’s Lackluster PR Crisis Response

Parq Vancouver’s Lackluster PR Crisis Response

Canadian Rapper Drake made allegations the entertainment and hotel complex Parq Vancouver, claiming he was racially profiled and barred from gambling from the venue. Parq Vancouver’s response to these events has been touted as a case of inadequate PR mechanisms to handle the crisis. Here’s the rundown of the situation.

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UK Supermarket Chain Forced to Rework Its Christmas Advertising Campaign

British supermarket chain Iceland’s Christmas advertising has been banned from television because its “overtly political” advert was deemed to have breached political advertising rules. Iceland’s marketing director, Neil Hayes, is now working on Plan B for the holiday season. Earlier this year, the discount supermarket chain announced plans to remove

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Ruger cutting back: is it a PR Crisis problem?

As the United States enters yet another round of the great gun debates, at least one gun manufacturer is struggling to make ends meet. Sturm Ruger recently announced plans to continue cutting its workforce after posting a 21 percent sales decline over 2017. Just how many jobs has the gun

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Racism & Lab Grown Diamonds

Usually, making headlines at Fashion Week is a good thing. Not always. Right at the height of Paris Fashion Week, Miroslava Duma (fashion blogger and entrepreneur) and Ulyana Sergeenko (couture fashion designer) blundered their way to the forefront of the fashion industry when they posted and engaged in tone deaf

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ronn torossian Spirit Airlines accused of forcing woman to flush hamster

Spirit Airlines accused of forcing woman to flush hamster

In one of the most bizarre headlines in recent years, a Florida woman is claiming officials from Spirit Airlines compelled her to flush her pet hamster down an airport toilet because the tiny rodent was not allowed on the flight with her. From there, the story gets even stranger. Because

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Maverick Apparel Demands Logan Paul Stop Using Maverick Name

Maverick Apparel, a New York City based leading manufacturer and clothing company that prides itself in “building wholesome apparel brands for juniors and children” demanded today Logan Paul stop using their brand name. As the letter notes, “Maverick by Logan Paul and Maverick Apparel (“Maverick”) trademarks are confusingly similar but

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Mika Brzezinski forced to apologize after gaffe

Mika Brzezinski Forced to Apologize After Gaffe

Sometimes, no matter what you say, you’re wrong… What you decide to say in those situations, that’s your business…unless you say it on national TV. Then, well, it tends to become everyone’s business. Just ask MSNBC host Mika Brzezinski. After journalist Mark Halperin was accused of sexual harassment, Brzezinski chose

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Franken latest to be accused of misconduct

Another week and another prominent person apologizing for sexual misconduct. This time, it’s former comedian, writer, and current Minnesota Senator, Al Franken, on the hot seat. Franken will very likely be exposed to a Senate ethics investigation since he has been accused of “forcibly kissing” a Los Angeles radio host

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Equifax still trying to dig out of deep hole

Equifax still trying to dig out of deep hole

If you’re making a list of companies that had a rough PR road in 2017, Equifax would certainly be on that list. The credit monitoring and reporting company, which prides itself on gathering as much personal financial data as it can on customers, suffered a massive data breach, causing consumer

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