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When a scandal rocks a higher education institution, the scandal tends to become two-pronged, the event that caused the scandal, and the subsequent outcry over the use of public dollars to pay for PR...
Using a PR firm when in the middle of a crisis is not uncommon, but when it comes to spending public funds, it needs to be handled in a way that allows the public...
Angelina Jolie and Brad Pitt Hired PR Experts for Divorce-Related Communications Both actors are big name draws, and both have recently retained crisis communications pros. Jolie’s team consists of Laura Wasser (attorney for Johnny...
The name Joe Paterno has stirred emotions at Penn State for generations. Until a few years ago all those emotions were good – pride, strength, old school football. Then came a series of horrific...
Great PR is often associated with Mad Men of Madison Ave, Silicon Valley wizards, or seasoned warriors on K Street. But that’s oversimplifying things, and underestimating some of the best PR operatives in the...
It’s a smart move to invest in your customers’ well-being. And that’s what Target is doing by providing grants in 13 states so doctors can write prescriptions for their patients to use to get...
Recently, Roxy Jacenko, founder of the Sweaty Betty PR firm, was featured on 60 Minutes International. The interview was about her battling cancer and facing life as a single mother after her husband, Oliver...
There was a time not that long ago when an extra-marital affair would mean the end of a public media career. These days, time seems to heal all brands. Just weeks after ousting CEO...
The largest shareholder in both Viacom and CBS is a holding company called National Amusements. National Amusements, in turn, is owned 80% by Sumner Redstone, and 20% by his daughter, Shari Redstone. Sumner is...
Delta Airlines jets are taking off again after computer outages left customers stranded. However, after Delta apologized to the public, apologies were not accepted due to their untruthful reason given to explain their computers...
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Journalists Need To Be More Social Media Friendly
23 Nov, 2024
