Yahoo Might Take Legal Action against Facebook over Advertising Patents
Yahoo wants to force Facebook to license 10 to 20 patents for different technologies that include advertising, social networking, messaging and website customization.
Category: Crisis PR
Keith Zakheim of Beckerman PR to Fire any Employee Who Doesn’t Replace the Milk
Keith Zakheim, president of Beckerman PR, threatened to fire any employees who do not replace the milk after they finish it. Is he right, wrong? What would you do in his position?
Tiger Woods’ Meteoric Drop Scares TAG-Heuer Away
Tiger Woods was dropped by TAG-Heuer, and the media is not on the golfer’s side either. Fans are more worried about new tournament-winning golfers like Adam Scott nowadays. Tiger is losing his touch, and soon, he will see his last sponsor gone. Unless… he plays the PR game right.
TBA Causes Another Tylenol Recall
The last recall, announced July 28, deals with one product lot (60,912 bottles) of TYLENOL Extra Strength Caplets, 225 count bottles, distributed in the U.S.
British Marmite Banned in Denmark
While other countries struggle to attract foreigners and boost tourism, Denmark is somehow trying to alienate its own citizens.
Challenger Space Explosion Commemorated Online
The web commemorated the Challenger disaster today as well, with people from all over the world searching for information on the matter. History is kept alive within many social media hubs.
Crisis PR: Bank of America Website Down. Again.
Some Bank of America customers trying to access their online and mobile accounts were unable to get through today, a website outage that resembles so much a similar issue last January.
Marketing and Management in a Corporate Crisis
Proper implementation of marketing and management in these far more than shaky economic times can actually cause the nature of the recession to work in your favor.
Online Reputation – What Is it and Why Does it Matter?
Online reputation management is about identifying what is being said about you online, responding where appropriate and building up a positive digital reputation.
Search Engine Reputation Management: 101
By implementing a strong SERM strategy, companies can greatly increase their chances of customers discovering favorable listings, as well as squelch the negative press that might be hurting business.
