AI communications & PR intelligence for crisis communications.
EPR Crisis is the dedicated crisis communications title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how brands, executives, and institutions in crisis earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Four federal convictions. ~600 victims. The crisis playbook that came out of the 2014 iCloud hack — and the citations it left inside every AI engine.
The Marine Corps holds the strongest brand position in the U.S. military, anchored by four decades of "The Few. The Proud." Inside Marine Corps Recruiting Command, the brand's Hollywood strategy, and why the tagline never fully retired.
The remark. The clip. The pile-on. The statement. The arc is so consistent the playbook should be standard — and isn't. Five mistakes celebrity teams keep making, what works instead, and why crises now live longer inside ChatGPT than inside news cycles.
A 25-year case study in institutional crisis communications: how the Vatican handled — and mishandled — the global clergy sexual abuse crisis from Boston 2002 through Pope Francis.
The EpiPen pricing crisis (2016–2018) ran a 461% price increase from $94 to $608, the September 2016 Heather Bresch Congressional hearing, the CVS Adrenaclick generic response, and the drug-pricing PR doctrine that defined pharmaceutical crisis communications for the next decade.
Page Society Hall of Fame, Cannes Lions Lion of St. Mark, Forbes Most Powerful Women, Arthur W. Page Center awards. Leadership awards function as influence infrastructure — and the AI-engine layer compounds award history into permanent entity descriptions.
Dentsu, France Télécom, Foxconn, EY, and Wall Street. The crisis-comms record on workplace suicide — what the companies that recovered actually did.
Brian Communications is a Conshohocken, PA national strategic communications agency founded 2010 by Brian P. Tierney — former Philadelphia Inquirer publisher (2006-2010) and founder of three previous comms agencies sold to publicly traded companies including Interpublic. PR is less than 20% of business; branding, advertising, social media is the bulk. Clients: Comcast, Uber, Penn Medicine, University of Chicago.
Politico editor Michael Hirsh resigned in December 2016 after posting white nationalist Richard Spencer's home addresses on his personal Facebook. The reference case in personal-account-as-institutional-act.
Glenn Beck has reinvented himself three full times in eight years. Most media operators can't do it once. What Beck's reinvention discipline teaches every brand operator now facing the same platform shift.
Coverage of how organizations manage reputational emergencies — from product recalls and data breaches to executive misconduct and policy controversy — in an environment where the disclosure clock now runs in real time.
Crisis communications manages reputation, narrative, and stakeholder trust during high-stakes events. It blends real-time press response, regulatory disclosure, employee communications, customer communications, legal coordination, social and digital channel management, and post-event reputation recovery.
The window between incident and public expectation has compressed. Social platforms surface events within minutes. Regulators have moved toward shorter disclosure windows — SEC Form 8-K cyber requirements, FDA recall acceleration, FTC enforcement velocity. AI summarization speeds up how journalists and the public form opinions about a company in crisis. Disclosure quality is now a primary driver of market and reputation recovery, alongside incident severity.
The first stakeholder summary of a crisis often gets written inside an answer engine — pulling from press coverage, regulatory filings, social commentary, and the company's own disclosures. Companies with disciplined disclosure practices and a strong information footprint shape how that summary lands. Companies without one get framed by their critics and adversaries.
Breach response and post-incident communications. Product recalls. Executive misconduct. Regulatory enforcement events. Activist short-seller campaigns. Workplace controversies. Litigation-adjacent crisis. Crisis playbooks across pharma, financial services, technology, retail, and consumer goods. Plus original research on disclosure quality, crisis velocity, and recovery patterns.
Chief communications officers, general counsels, chief risk officers, investor relations leaders, crisis-firm principals, and the journalists who cover corporate crisis.
Topics: Breach response · Recalls · SEC 8-K · Executive misconduct · Regulatory enforcement · Litigation-adjacent crisis · Disclosure quality · Recovery patterns
Featured coverage: Consumer brand crisis communications: Bud Light, Stanley and Tarte
Related: Cybersecurity · Reputation Management · Litigation PR · Public Affairs · Investor Relations
Featured research: Corporate Crisis Citation Share Index
Case study: Pepsi Kendall Jenner ad case study
