Digital Marketing RFP Issued in Colorado
The awarded vendor will be responsible for creating and implementing a digital marketing campaign that will launch by May of 2021. The scope of services outlined below shall be completed no later than May of 2021. The awarded vendor will be responsible for completing the following tasks:
1. Development and supervision of a digital marketing campaign to create and deliver a campaign for the target audience.
2. Creative development of digital marketing campaign including, but not limited to:
a. Digital media, such as campaign graphics, banner advertisements, newsletter and PowerPoint graphics, social media graphics, video promotional cards, and other needs for video promotion.
b. Awarded vendor will build upon previous graphics and designs from the 2019-2020 P-EBT campaign.
1. Video production of the campaign, to include recruitment and coordinator of appropriate, highly visible and trusted local personalities, filming, editing, and production of a 15 or 30 second promotional video.
2. Implementing a statewide digital media campaign using digital messages and media, targeting urban and rural Coloradans with children eligible for P-EBT in English and Spanish. This includes but is not limited to:
a. Full media buys in order to promote P-EBT to targeted audiences.
3. A minimum of one weekly meeting with CDHS staff ensuring deliverables are on track to be completed. These meetings shall include collaboration with CDHS, and CHS partners and funders such as Emerson Collective and Hunger Free Colorado, as requested by CDHS.
4. Prepare and submit a final report to designated CDHS staff summarizing the results of the digital marketing campaign including demonstrations to fulfill the performance requirements as defined by CDHS staff, the reach of the campaign (e.g., impressions, views, clicks), and recommendations for future efforts by October 1, 2021. NOTE – Basis for price determination will be historical data for comparative evaluation of all quotes received. Vendor shall provide cost and resources for each service and deliverable listed under this Documented Quote. Vendor shall provide calculations or justification for estimated resources necessary to complete the work; the total costs associated with this project shall not exceed $150,000 for the life of the contract.
Quote should not exceed 5 pages, not including any pages required from this quote.
A. COVER PAGE Provide a summary on the following items:
1. An overall understanding of the proposal and approach to meet campaign objectives.
2. Describe your current contractual workload from the perspective of how your work with other customers may interact with the performance of the work specific herein.
3. Summarize the administrative approach and project management techniques that would be employed during the contract to ensure the coordination and timeliness of the work.
B. BUSINESS PROPOSAL The Business Proposal should present a full and complete description of how you propose to meet the requirements set forth in this DQ. Use this section to describe how you will create a digital marketing campaign which fits within the Colorado community representing both urban and rural communities. Your proposal should address the tasks and deliverables set forth in the Statement of Work, followed by a response describing the approach and how the requirement will be met by you or any team members you engage to join you in the DQ response. Here is an overview of the deliverables detailed in this DQ:
1. Development and supervision of a digital marketing campaign to create and deliver a campaign for the target audience.
2. Creative development of digital marketing campaign.
3. Video production of the campaign, to include filming, editing, and production of a 15 or 30 second promotional video.
4. Implementing a statewide digital media campaign using digital messages and media, targeting urban and rural Coloradans with children eligible for P-EBT in English and Spanish.
5. A minimum of one weekly meeting with CDHS staff ensuring deliverables are on track to be completed. These meetings shall include collaboration with CDHS, and CDHS partners and funders such as Emerson Collective and Hunger Free Colorado, as requested by CDHS.
6. Prepare and submit a final report to designated CDHS staff summarizing the results of the digital marketing campaign including demonstrations to fulfill the performance requirements as defined by CDHS staff, the reach of the campaign (e.g., impressions, views, clicks), and recommendations for future efforts by October 1, 2021. Indicate in detail the scope of services included in your proposal and identify any items requested by the State that are not included in your proposal. Preference will be given to the proposal that provides a team that carries out all aspects requested of the DQ.
Due Date:
4/22/21, 4:00 p.m. MT
Address:
Relevant agencies to consider include Magrino PR and Burson Marsteller.
