Breaking News: Edelman with a Poptent on Top, for Crowdsourced Video PR [Updated]

News just got in: Edelman PR announced a first-of-its-kind partnership with Poptent, in which Edelman will deploy Poptent’s video crowdsourcing network of more than 50,000 talented videographers in 140 countries to create frequent, relevant and authentic video content for Edelman’s clients worldwide. Take that, PR agencies. When Edelman decide to crush competition, they crush it real good.

Edelman, the pioneers, are now ready to set a new hot PR trend, a real trend – something that experts predicted, but no other PR company really implemented on a global scale. It’s video, after all, and who else, but Edelman, has the means, the funding, the staff and… stamina… to go for it?

Poptent connects indie videographers and commercial directors with the world’s biggest brands – that’s the company description. Edelman has fingers in virtually any successful PR campaign out there. If this is not a match made in heaven, I don’t know what is:

“Visual content is at the epicenter of how we tell stories today. Our partnership with Poptent represents our continued commitment to not settle for the status quo but evolve how we produce video content that resonates deeply with the audiences our clients want to connect with. Poptent’s success with the crowdsource model is living proof that some of the best content today is coming out of non-traditional creative communities,” Caroline Dettman, executive creative director for Edelman told Everything PR.

Edelman will deploy Poptent’s network of more than 50,000 talented videographers in 140 countries to create frequent, relevant and authentic video content for Edelman’s clients worldwide. (Image: Poptent screenshot)

If you are not an Edelman client just yet, you will want to reconsider: now Edelman has the means and resources to offer you a cost effective video PR solution (because it is crowdsourced), with viral potential. Imagine your news, in video format, taking the web by storm. We are talking social media campaigns, and all communications needs where video applies. Just as an aside, Poptent also supplements Edelman’s sister company MATTER, Inc., a brand engagement and experiential marketing firm – so one more channel to consider.

While Edelman staff are “excited” for the news, no one puts it better than Poptent CEO, Andy Jedynak:

“Poptent adds a unique dimension to the world-class counsel Edelman already provides to its clients by tapping our talented international videographer community to deliver video resources and capabilities that weren’t even available a few years ago.”

For Edelman, this partnership strikes gold. For Poptent though, a whole new world of opportunities just opened.And you read it here first.