Enterprise Services is soliciting proposals to establish Service Contracts with experienced and qualified Communications Professionals and Firms to perform graphic design and associated layout and production coordination services for preparation of marketing materials, digital communications, publications, promotional materials, and other related projects.
The Department of Enterprise Services manages many business
and operational services that state agencies and municipal governments need to
deliver public services. Our centralized services include facilities and lease
management, accounting, human resources, risk management, contracting and
printing. Enterprise Services also manages the Capitol Campus.
We bring together the policy, planning and oversight of such
services and are constantly working to improve their value and effectiveness
and reduce the overall cost of government operations. Services provided by
Enterprise Services allow state agencies and municipal governments to focus on
their core missions.
Enterprise Services is funded primarily by the revenues we
receive from the agencies for which we provide services. We endeavor to use our
unique position as a statewide service provider to integrate various support
services and provide economies of scale to save the state money and seize
opportunities for Washington. In many cases, agencies can either choose to use
our services or get them elsewhere; however, some services we offer are
mandatory under state law.
We focus on finding the best value for our customers. We do
our best to take the time to understand our customers’ needs so they can
continue to work on their core mission while we provide “what you need,
how you need it and when you need it.”
Scope of Work:
The Department of Enterprise Services (DES) is initiating
this Request for Qualifications and Quotations (RFQQ) to solicit Responses from
Bidders to perform graphic design and associated layout and production
coordination services for preparation of marketing materials, digital
communications, publications, promotional materials and other related projects.
Contractors will be responsible for helping to create a
single identity and voice in the marketplace for DES – for both agency-wide and
for specific programs – using unifying elements and ensuring consistent design
and branding across all media discussed in Communications Methods stated below.
Contractors are responsible for working with DES Communications team members,
as well as coordination with DES Program Managers and Event Committees to
provide adequate communications and marketing direction or support.
Communications Methods: DES will use a number of tools for
positioning the agency and communicating with its customers and the public.
Posters and flyers
Display booth materials
Advertisements (digital and print)
Mobile/electronic registration platforms for
events and conferences
Printed programs, agendas and signage for
Fact sheets and collateral materials for open
houses and informational workshops
The agency may refresh its brand identity during the
contract period. The agency would incorporate new designs, enhance its brand
standards, and develop agency wide branding guidelines.
DES may also apply graphic design elements to its digital
communications and social media strategies, as deemed appropriate in fulfilling
the mission of the agency:
Email notices (short)
Content for Social Media such as:
DES may also require content development, writing and
editing support for and its marketing and communications activities, as deemed
appropriate in fulfilling the mission of the agency