Environment & Resilience Department Request for Proposal NC Clean Water Education Partnership Vehicle Maintenance Public Outreach Campaign

Response Deadline: March 7, 2024 by 5pm

Web link: file:///C:/Users/cbettencourt/Downloads/cwepsocial-media-digital-advertisingrfp%20(1).pdf

Please direct all inquiries concerning this RFP to: Patty Barry, Senior Water Resources Planner Central Pines Regional Council | 4307 Emperor Blvd., Suite 110 | Durham, NC 27703 pbarry@centralpinesnc.gov

About Us

The Clean Water Education Partnership (CWEP) is a cooperative effort between local governments to protect North Carolina’s waterways from stormwater pollution through public education and outreach about stormwater pollution impacts and solutions. CWEP is administered by Central Pines Regional Council (CPRC) and is governed by a Steering Committee of representatives from each of the 42 local government partners. This year’s FY24 Vehicle Maintenance Outreach Campaign purpose will be to educate the public on how they can take actions to decrease vehicle maintenance pollution in stormwater runoff.

Scope of Requested Services

CWEP’s program is seeking a qualified firm to conduct digital display and social media advertising about vehicle maintenance pollution prevention across participating local government jurisdictions reaching audiences in the following CWEP Partner areas:

Apex | Benson | Butner | Carrboro | Cary | Chapel Hill | Chatham County | Clayton | Creedmoor | Durham | Durham County | Fayetteville | Fuquay-Varina | Garner | Goldsboro | Havelock | Hillsborough | Holly Springs | Hope Mills | Johnston County | Kinston | Knightdale | Leland | Morrisville | Nash County | Nashville | New Bern | Orange County | Oxford | Pittsboro | Raleigh | Rocky Mount | Rolesville | Roxboro | Siler City | Smithfield | Spring Lake | Tarboro | Wake Forest | Wayne County | Wendell | Zebulon.

The purpose of the campaign will be to educate the public on how they can take actions to decrease vehicle maintenance pollution. The target audience includes homeowners, mechanics, fleets (school bus, police and fire, department of public works etc.), car wash businesses. Please note: CPRC will supply the chosen consultant with advertising content consisting of a 30-second Vehicle Maintenance Pollution Prevention video, 3 digital stills and 1 banner ad.

Interested parties are requested to submit a comprehensive cost proposal not to exceed $30,000 that includes the following:

(1) Advertising via digital display advertising, Instagram, Facebook and YouTube (with possible addition of other social media channels as mutually agreed upon), targeted to English-speaking audiences in all CWEP local governments between April, May and June of 2024. Cost proposal should include number of weeks / specific weeks to be proposed by advertising company based on cost and potential reach, which will be finalized with CPRC before campaign begins.

(2) Post-campaign report on campaign performance and audience demographics, to include impressions and clicks to website where applicable. CPRC would like to see impressions per zip code of the above 42 CWEP partners when possible.

(3) Responsive communication before, during and after campaign regarding campaign performance and invoicing.

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