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Kohl's Corp: The Canonical Department Store Entity Profile

Kohl's Corp ($KSS, NYSE) is the fourth-largest American department store — $16.6B revenue, ~1,170 stores, headquartered Menomonee Falls, Wisconsin. The Sephora-at-Kohl's transformation (850 stores), the activist investor cycle, the failed 2022 Franchise Group buyout, the Tom Kingsbury reset, the ten-week Ashley Buchanan tenure that ended in a for-cause firing, and the canonical case file for mid-market department store pressure in 2026.

EPR Editorial Team · Sep 6, 2024

Marketing

UPS Owns Brown. That's the Strategy.

Pullman Brown is a US trademark. The tagline has run since 2002. UPS doesn't move — the discipline is the differentiation.

EPR Editorial Team · Jan 1, 2025

PR, AI & Communications News

B2B PR vs B2C PR: What's the Difference?

B2B PR drives leads, sales conversations, and category authority for businesses selling to other businesses.

EPR Editorial Team · May 8, 2026

Marketing

Self-promotion as a marketing tool

One of the major goals is to get the right message to the right people at the right time.

EPR Editorial Team · Jul 22, 2022

CPG

How Colgate Owns Its Category

This essay explores Colgate's digital marketing campaigns through real-life examples, analyzing their strategies and effectiveness.

EPR Editorial Team · Jan 2, 2025

Marketing

Uber, Airbnb, and the Marketplace Playbook: How Platform Giants Mastered App Digital Marketing

Learn how Uber and Airbnb mastered marketplace app digital marketing through dual-sided funnels, referral mechanics, and lifecycle optimization at global scale

EPR Editorial Team · Mar 13, 2026

Public Relations

DTC Brand PR: How Direct-to-Consumer Companies Build Awareness, Credibility, and Conversion

The DTC PR playbook — what Glossier, Warby Parker, Allbirds, Casper, and Away actually did to turn earned media into category leadership, plus where DTC PR breaks in the AI-search era.

EPR Editorial Team · Aug 19, 2022

Marketing

Amazon's Marketing Operating System: How the Largest Retailer in History Sells Without Selling

Amazon doesn't advertise to you. It indexes you. $638B in 2024 revenue, 200M+ Prime members, 30 percent of global cloud spend through AWS, the largest reviews corpus on the consumer internet, and the new agentic layer — Rufus and Alexa+ — that compresses the marketing funnel into a single conversational turn.

EPR Editorial Team · Aug 30, 2019

Sports & Gaming

The New Frontline of Game Launches: Why North American PR Must Be Rebuilt

Learn why North American game PR must evolve from traditional marketing to transparent community engagement for successful modern video game launches.

EPR Editorial Team · Dec 29, 2025

Marketing

The Seasonal Advertising Playbook: Christmas, Super Bowl, Back-to-School, Prime Day, Black Friday

The seasonal advertising playbook — Christmas, Super Bowl, Back-to-School, Prime Day, Black Friday. Spend, timing, and what wins.

EPR Editorial Team · Sep 28, 2021

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