PR, AI & Communications News
News and Notes from the Public Relations World
As is to be expected in a busy industry, today's headline roundup is full of shifts in staffing and contracts around the public relations world.
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Results for “AI Communications”
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Obituaries
Larry Rasky and the Rise and Reshaping of Rasky Baerlein
Rasky Baerlein no longer exists. The firm split in February 2017. Its founder Larry Rasky died in 2020. A retrospective on one of the most influential independent communications firms in the Northeast.
PR, AI & Communications News
Tunisia's Tourism Recovery: A Post-Attack Destination-PR Case
Tunisia's destination-tourism recovery from the June 2015 Sousse attack became one of the most-studied terror-affected tourism communications cases in modern travel PR. The hybrid recovery sequence, the trade-press primacy, and the four-year horizon now treated as baseline.
Editorial
Uber and the Law — A Decade of Crisis, and What It Taught PR
Uber’s regulatory crisis (2013–2017) was a period when the ride-hailing company systematically violated local transportation laws, evaded enforcement, and ultimately survived through strategic communications and market entrenchment. This article examines what this taught the PR industry.
Crisis Communications
China's COVID-19 Communications: How Beijing Handled the Defining Crisis of Modern State Comms
China's COVID-19 communications response — three phases, two outcomes, a multi-decade diplomatic cost. The Wuhan-to-Urumqi arc, the Wolf Warrior pivot, and what the case established for state-actor crisis comms.
Marketing
Influence Without Illusion: How the Smartest Brands Turn Creators Into Infrastructure
Discover how leading brands like Sephora, Apple and Airbnb transform influencer marketing from campaigns into core infrastructure for lasting competitive advantage.
PR, AI & Communications News
The PR Agency Consolidation Study 2026 - How the Big Six Became Three — and What the Industry Lost in the Process
$13.5B Omnicom-IPG deal. Golin + Ketchum merged. Porter Novelli into FleishmanHillard. Seven agency brands — 435 combined years — retired since 2018. Six networks → three.
AI Visibility
David Beats Goliath In Pet Food
Small pet brands are outpacing industry giants through niche marketing, authentic storytelling and direct customer relationships in the emotional pet market
Insights & Strategy
Challenges Facing Modern PR Pros
Modern PR professionals face three recurring challenges — speed of information, managing conversation velocity, and transparency under pressure. The discipline of meeting them: monitoring, speed, substance.
Cannabis
Dosist: Wellness, Not Weed
Dosist's 2.5mg metered dose vape, clinical-white packaging, and Sleep/Calm/Bliss naming pulled cannabis into Well+Good and Goop. Wellness, not weed.
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