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Perplexity's Citation Economy
Marketing

Perplexity's Citation Economy

Perplexity does something the other major AI answer engines do not yet do as aggressively: it surfaces source citations directly inside the answer interface, with hyperlinks, rankings, and a hover-to-preview that reads more like a journalist's sidebar than a search result. For communications teams, this matters in a way that is easy to underestimate.

EPR Editorial Team ·
Travel Technology Report
Generative AI

Travel Technology Report

The travel industry will spend a projected $938 billion globally in 2025. Three technology shifts are reshaping how travel actually works: Generative AI trip planning, mobile-first contactless infrastructure, and AI-scale personalization.

EPR Editorial Team ·
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