Chris Burch is one of those rare breed people you hear stories about, starting his $1 billion-plus empire in his early college years when he and his brother would buy $10 girl’s preppy sweaters and then sell them door-to-door at Ithaca College for $15 each. His daytime job now is
Contrary to popular opinion, flying private can provide many advantages for a business, besides the obvious prestige. There are those who tell us that taking a private plane can be a great decision for their business. Flying Private Saves Time Time is money in business, especially when you’re compensating an
It’s become a familiar pattern. Tech advances meant to combine crowdsourcing with transportation or hospitality, Uber or AirBnB for example, are released in a city or state and the competition freaks out. Soon, local and state regulators weigh in. Legal battles ensue. In most places, Uber has prevailed, but only
He was the Most Interesting Man in the World. Now he’s an average civilian. For weeks fans and marketing gurus wondered who would take over as the Most Interesting spokesman for Dos Equis beer. Turns out, it should be spokesperson. Sports reporter Erin Andrews landed the job, a major get
The Omnicom Group is one of the largest holding firms in the communications industry. Started in 1986, and spearheaded by its CEO and President, John Wren, it is one of the leaders in Communication and Media in the 21st Century. With over 1500 agencies in over 100 countries, Omnicom holds
The Virginia Department of Agriculture and Consumer Services (VDACS) is interested in marketing and promotional activities for Virginia-produced products in the Middle East North Africa (MENA) region. VDACS helps Virginia companies develop profitable export opportunities throughout the world for products including, but not limited to, agricultural commodities, processed foods and
Many decades ago a gentleman by the name of Edward Bernays became familiar with the tactics used by the Nazi Party in Germany convincing their youth and others that they were the superior race. They accomplished that with “propaganda” messages and other methods. Bernays, the nephew of Sigmund Freud, brought
The School of Journalism and Mass Communication at the University of Iowa is seeing more interest in strategic planning and public relations type courses and less interest in their true journalism ones. Because this is the case, the school started adding more of the classes their students want, taking the
It can be assumed that most PR people and publicists have only a limited amount of influence over what is said in the press about their clients. But when you start looking at those representing a long list of superstar clients as does Leslee Dart of 42 West (previously known
Now that Donald Trump is the presumptive GOP presidential nominee, many in the party are calling for Republicans to unite behind the guy who was clearly the favorite of primary voters. But, apparently, Trump is still not the choice of many key party members. The rift in the party illustrated
