Florida Fish & Wildlife Conservation Commission Issues Media Planning RFP

The goal of the media planning and buying services is to provide the Florida Fish and Wildlife Conservation Commission with effective educational, outreach, and advertising campaigns for the best value. With the broad range of program areas within the Commission, services are needed to strategically plan and/or select media outlets that deliver advertising to targeted audiences.

Background:

The Florida Fish and Wildlife Conservation Commission’s (FWC or Commission) mission is to manage fish and wildlife resources for their long-term well-being and the benefit of people. The Commission administers six (6) major programs including habitat and species conservation, freshwater fisheries management, law enforcement, marine fisheries management, hunting and game management and fish and wildlife research.

FWC is a conservation agency with statewide programs that disseminate a variety of information that includes, but is not limited to:

• Boating safety and education
• Hunter safety and education
• Freshwater and marine fisheries and hunting rules and information
• Wildlife and fisheries educational and outreach programs
• Wildlife, Fish, and Environmental Management Areas information
• Imperiled species, such as manatees and sea turtles, education and information
• Birding trail, canoe trail, and other outdoor recreation education and information
• Recruiting for law enforcement officers and other specialized personnel

Scope of Work:

Advertising for these program areas may include, but is not limited to:

• Educational and informational campaigns
• Rule promulgation requirements
• Grant program information and application period announcements
• Meeting notices, and other small advertisement needs

The primary services shall include:

• Research and advisement for media opportunities available in targeted markets
• Planning strategies, priorities, and objectives for the most effective media placement
• Negotiating with media for best value of media placement
• Media placement
• Review and reconcile all affidavits and invoices for media advertising purchased
• Prepare and provide post analysis reports and/or surveys as defined in the General Requirements
• Develop media buying plans
• Work with point-of-purchase locations to ensure advertising materials are most advantageously displayed to benefit FWC

Due Date:

November 28th

Address:

Florida Fish & Wildlife Conservation Commission

Attn: Purchasing 2590 Executive Center Circle East, Suite 100

Tallahassee, Florida 32301

Zimmerman PR is a Florida based PR firm.