Florida Housing Finance Corporation Issues Public Relations RFP
Florida Housing Finance Corporation (“Florida Housing”) is
soliciting competitive, sealed responses from qualified firms to provide public
relations services in accordance with the terms and conditions set forth in
this Request for Qualifications (RFQ), and any other term and condition in any
contract subsequently awarded. Respondents will be selected and determined
through Florida Housing’s review of each response, considering the factors
identified in this RFQ. Florida Housing expects to select one or more
Respondents that propose to provide all of the services specified in this RFQ.
Florida Housing Finance Corporation (Florida Housing) was
created by the state Legislature 35 years ago to assist in providing a range of
affordable housing opportunities for residents that help make Florida
communities great places in which to live, work and do business. Our vision is
to be recognized as an outstanding provider of innovative, measurable,
data-driven and fiscally sustainable solutions that respond to the affordable
housing challenges of our state.
Today, Florida Housing continues its mission by increasing
affordable housing opportunities and ensuring that its programs are well
matched to the needs of those we serve. We know that we cannot accomplish our
mission alone. As such, we continue to work with local governments,
non-profits, elected officials and others to help spread the importance of
affordable housing in Florida’s communities.
Multifamily development programs (or rental housing program)
include State Apartment Incentive Loan (SAIL), Multifamily Mortgage Revenue
Bonds (MMRB), Florida Affordable Housing Guarantee (Guarantee Program), HOME
Investment Partnerships, Elderly Housing Community Loan (EHCL), Low Income
Housing Tax Credit (LIHTC) program, Grants to Serve Persons with Developmental
Disabilities and National Housing Trust Fund.
Florida Housing’s special programs include the State Housing
Initiatives Partnership (SHIP), Predevelopment Loan Program (PLP),
Demonstration Loans, Foreclosure Counseling Program (FCP), and the Affordable
Housing Catalyst Program (Catalyst).
Florida Housing’s homeownership programs include Homebuyer
Loan programs, Downpayment Assistance programs (DPA), Mortgage Credit
Certificates (MCC), and the Homeownership Pool Program (HOP).
Florida Housing provides a web-based rental housing locator
that allows the public to search for affordable rental housing 24 hours a day,
seven days a week. In addition, a toll-free, bilingual call center is available
Monday – Friday for those without access to the Internet.
Scope of Work:
Florida Housing uses public relations plans and/or buys
print, broadcast, display and/or online advertising to promote its housing
programs and/or other housing-related programs. Florida Housing seeks to
implement research-based public relations campaigns and media-buying strategies
that maximize reach within its target markets, and that demonstrate an
effective use of public relations and advertising dollars. Contractor(s) will
be asked to provide public relations and crisis communications planning, in
addition to media planning and media buying strategies that focus on mainstream
and minority media, including Hispanic, African-American and Creole markets,
and produce methods of evaluating the effectiveness of the public relations
and/or advertising campaigns.
The Contractor will develop research-based public relations,
crisis communications campaigns, media planning and/or media buying strategies
that include print, broadcast, display, and/or online advertising to promote
Florida Housing, its programs and/or other housing-related programs to
potentially eligible consumers within mainstream and minority communities. With
the submission of each invoice, the Contractor will also provide Florida
Housing with a report that provides a breakdown of the campaign, to include
items such as types of media used, how/when it was disseminated to the target
February 27th, 2019.
Florida Housing Finance Corporation
227 North Bronough Street, Suite 5000
Tallahassee, FL 32301-1329
Zimmerman PR is a Florida based PR firm.