News from NATHAN, the world leader designed hydration, visibility, and essential performance gear, tells of the company naming public relations firm French/West/Vaughan (FWV) as its AOR yesterday.
According to the news the two companies will partner for strategic media relations, social media marketing and grassroots efforts at broadening awareness of Running Essentials™, performance engineered gear for competitive athletes. Brent Hollowell, VP of marketing for NATHAN, offered this comment on the decision:
“As our brand continues to drive strong growth through product innovation and category expansion, the time was right to partner with a PR agency to help tell our story. We wanted to find a team that not only shares our passion for an active life, but also understands our business, retailers and customers. FWV’s people and past client experiences within the sports, fitness and lifestyle markets confirmed that this agency was a great fit for NATHAN.”
From first-time runners and weekend warriors to triathletes and ultrarunners, NATHAN’s products are the foundation of a life in motion, providing the support athletes need to push their potential. The NATHAN brand is one of the most celebrated and award winning running essentials names to serve the performance oriented athlete. FWV Chairman and CEO Rick French offered comment:
“We knew of NATHAN’s impressive reputation through our years working in the performance category, and many of our employees were already NATHAN product users. The opportunity to increase visibility of this remarkable brand and the people behind it was one we couldn’t pass up. We’re excited to help make NATHAN products an essential part of every athlete’s life.”