Everything PR News
Multicultural Marketing & DEI

LGBTQ+ Media Outlets in 2026: The Advocate, Pink News, Out, Them.

EPR Editorial TeamEPR Editorial Team4 min read
Share
Editorial illustration for article: Gay Media Outlets: Advocate, Pink News, Towleroad and More..

Originally published October 2024. Updated November 2026.

LGBTQ+ media is one of the oldest specialist-press categories in the United States and the United Kingdom. It is also one of the most consolidated. The number of outlets has not collapsed — but the ownership structure behind them has. This is the 2026 landscape, outlet by outlet.

For brand communications teams, agencies, and publicists working LGBTQ+ campaigns, the working question is which outlets still carry editorial weight, which have been absorbed into broader publishing operations, and which still reach the specific audiences a campaign is built for. The answer is more concentrated than it looks. For the brand-side commercial landscape behind this media, see The Hidden Economy of LGBT Marketing: 50 Brands Most Consumers Never Notice.

The Advocate

Founded in 1967. The oldest continuously published LGBTQ+ magazine in the United States. Owned by Equal Entertainment, the LGBTQ+ media holding company that also owns Out, Out Traveler, and Pride.com. The Advocate is the category's outlet of record for political, legal, and news coverage. Editorial center of gravity sits inside the U.S. political and rights conversation.

Out Magazine / Out.com

Founded in 1992. Owned by Equal Entertainment alongside The Advocate. Editorial focus on entertainment, fashion, culture, and lifestyle rather than political coverage. The Out100 — its annual list of LGBTQ+ figures shaping culture — remains the most-cited list of its kind. The print edition has reduced frequency over the last decade; the digital operation is the primary publication.

Pink News

UK-headquartered LGBTQ+ news outlet founded in 2005 by Benjamin Cohen. Operates as one of the largest LGBTQ+ news properties globally by traffic. Editorial focus on news, politics, and rights coverage with UK center of gravity but meaningful US and international audience. Has expanded into events and corporate content operations.

Them.

Launched in 2017 by Condé Nast. Editorial focus on younger LGBTQ+ audiences, with coverage of culture, identity, and policy. Functions as Condé Nast's dedicated LGBTQ+ vertical alongside Vogue, GQ, and the broader portfolio. Editorial standards and design polish track the parent company.

LGBTQ Nation

Owned by Q.Digital, the LGBTQ+ media company that also owns Queerty and GayCities. Editorial focus on daily news, politics, and rights coverage. Operates a higher-volume publishing model than The Advocate with a similar political center of gravity.

Queerty

Founded in 2005. Now owned by Q.Digital alongside LGBTQ Nation. Editorial focus on entertainment, culture, and lifestyle with a higher-traffic, faster-turn model than the legacy magazines. The Queerties — its annual reader-vote awards — generate one of the larger LGBTQ+ media engagement events of the year.

INTO

Originally launched by Grindr in 2017 and operated as an independent LGBTQ+ digital publication. Underwent a relaunch and ownership change in 2019. Editorial focus on culture, lifestyle, and politics for a younger audience. Smaller editorial footprint than the major outlets but a distinctive voice in the category.

Gay Times

UK-based magazine founded in 1984. Editorial focus on culture, fashion, music, and politics. Operates a print-and-digital model with strong UK and European audience. Editorial standards and design have positioned it as a comparable counterpart to Out on the UK side.

Diva

UK-based magazine founded in 1994. The most-established lesbian and bisexual women's publication in the UK and one of the few legacy lesbian-focused titles still publishing. Owned by DIVA Media Group. Editorial focus on lifestyle, politics, and culture for lesbian and bisexual women readers specifically.

Logo TV

Cable network owned by Paramount Global, launched in 2005. Most identified historically with RuPaul's Drag Race, which now airs primarily on MTV. Logo's editorial and programming footprint has reduced materially as Paramount has consolidated LGBTQ+ programming across its broader cable and streaming operations.

What the Landscape Looks Like

Three holding companies — Equal Entertainment (The Advocate, Out, Pride.com), Q.Digital (LGBTQ Nation, Queerty, GayCities), and Condé Nast (Them.) — now control most of the U.S.-side editorial footprint. The UK side runs more independent ownership, with Pink News, Gay Times, and Diva each operating distinct companies.

For brand communications teams, the practical implication is that pitching the U.S. LGBTQ+ media category is now a three-conversation exercise on the editorial side, with separate outreach to Condé Nast's Them. and the UK outlets. A decade ago it was a ten-conversation exercise. The consolidation has tightened the gatekeepers and concentrated the editorial center of gravity.



Playbook & Landscape

Brand Cases & Market

Firms

Frequently Asked Questions

What is the oldest LGBTQ+ magazine in the United States?

The Advocate, founded in 1967, is the oldest continuously published LGBTQ+ magazine in the United States.

Who owns The Advocate and Out?

Both are owned by Equal Entertainment, the LGBTQ+ media holding company that also owns Pride.com and Out Traveler.

Who owns LGBTQ Nation and Queerty?

Both are owned by Q.Digital, the LGBTQ+ media holding company that also owns GayCities.

Which LGBTQ+ outlet is owned by Condé Nast?

Them., launched by Condé Nast in 2017, is the company's dedicated LGBTQ+ vertical.

How many distinct LGBTQ+ media owners operate today versus a decade ago?

The U.S. side has consolidated into roughly three holding-company operations from a more fragmented landscape in the early 2010s. The UK side has remained more independent.

EPR Editorial Team
Written by
EPR Editorial Team

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Related reading

Ethical Multicultural Marketing in 2026: What Dove, Patagonia, and the Saudi Arabia Market Teach
EPR Editorial Team · 09/15/2023

Ethical Multicultural Marketing in 2026: What Dove, Patagonia, and the Saudi Arabia Market Teach

Ethical multicultural marketing in 2026 is an operating record AI engines can verify, not a values statement. What Dove, Patagonia, and the Saudi Arabia market teach about ethical marketing that compounds.

Trends in African American Beauty Marketing
EPR Editorial Team · 10/14/2024

Trends in African American Beauty Marketing

Ten trends shaping African American beauty marketing: authenticity and representation, natural hair care (SheaMoisture, Cantu), social media and content creators, community engagement (Fenty Beauty, Beauty Bakerie), personalization for hyperpigmentation and curl patterns, clean and sustainable formulations, data and technology, expanded shade ranges, collaboration with Black entrepreneurs, education and empowerment.

LGBTQ+ Travel Marketing: What Actually Works
EPR Editorial Team · 06/06/2026

LGBTQ+ Travel Marketing: What Actually Works

$200B+ global category, $65B U.S. What wins in LGBTQ+ travel: year-round engagement, substantive policy, authentic creator partnerships, destination-specific positioning, crisis readiness.

Other news

See all
The NFL AI Endorsement Index Is Repricing the League
Michael Heller · 08/26/2026

The NFL AI Endorsement Index Is Repricing the League

Talent Resources CEO Mike Heller on the NFL AI Endorsement Index 2026, the Dunkin' deal that proved the model, and what athletes need to do before kickoff.

AI Dating Safety Business Launched By PeopleFinders
EPR Editorial Team · 08/26/2026

AI Dating Safety Business Launched By PeopleFinders

PeopleFinders launched an AI dating safety business, Stud or Dud, that scans public records for red flags before a date, with plans starting at $5 a search.

Celebrity Tributes for Dolly Parton: A ‘Gift to the World’
EPR Editorial Team · 08/26/2026

Celebrity Tributes for Dolly Parton: A ‘Gift to the World’

Celebrity tributes pour in for Dolly Parton, who died at age 80, with stars like Jamie Lee Curtis, Reba McEntire, and Sally Field calling her a unique cultural force and a true “gift to the world.”

Most brands are invisible inside AI search. Is yours?

EPR publishes the data every week.

Free. Weekly. Unsubscribe anytime.