The new Geopon app, which targets the growing mobile coupon market, will keep Lynn Lewis Public Relations on retainer. The continued partnership will be leveraged to launch its mobile platform that combines geo-targeted coupons and savings with electronic reward programs and payment processing.
Lynn Lewis, Owner of Lynn Lewis Public Relations shares Geopon’s marketing strategy: “We will kick off our public relations campaign with a splashy media-only event for members of the press to test the application and explore the many features and benefits available for both the merchant and consumer. We will do a soft launch for the Android app, which is currently in beta testing, on July 16th and unveil the entire platform, including the iPhone, on September 6th in Ft. Lauderdale, FL.”
Ido Meros, CEO of Geopon.com decided to stay with Lewis Public Relations because of their results. Meros explains: “We retained Lynn Lewis Public Relations because of their proven track record, industry experience and strong media connections on a local, national and international level…Lynn’s grasp of the Geopon ecosystem which consists of many different functions and features eased the vetting process.
Combining reviews, mall guides, movie times, and menus with their respective locations keeps consumers engaged within the application and increases conversions, which Lynn understood well.”