This request for qualifications will be used by TAMC to select a consultant or consultant team to provide creative development of marketing collateral and support material to be used on multiple Agency platforms.

A copy of the template agreement anticipated to be used by TAMC is Attachment B. A single document will be prepared between the Consultant and TAMC consistent with the provisions of these attachments. It is important that the consultant have the capability to work closely with Agency staff.

The consultant or consultant team must be prepared to undertake whatever liaison and meetings are required to satisfy this requirement.

TAMC will establish a review committee to review the statements of qualifications. This review may be followed by an oral interview between a review committee and the firm(s) that respond(s) best to the RFQ. Based on the recommendations of the review committee, TAMC staff will issue a “Notice of Intent to Award” notice to all responders, indicating staff’s intent to negotiate with the specific firm or firms considered to be the most qualified consultant or consultant team. Further, the Agency may, or may not, also negotiate contract terms with selected proposers prior to award, and expressly reserves the right to negotiate with several proposers simultaneously and, thereafter, to award a contract to the proposer(s) offering the most favorable terms to the Agency.

Proposals submitted, therefore, should contain the proposers’ most favorable terms and conditions, because the selection and award may be made without further discussion with any proposer. The Agency will submit the proposal considered to be the most responsive and competitive to the Board of Directors for consideration and selection. The Agency reserves the right to accept or reject any and all submitted proposals, to waive minor irregularities, and to request additional information or revisions to offers, and to negotiate with any or all proposers at any stage of the evaluation.


The Transportation Agency for Monterey County (“TAMC” or the “Agency”) is a statedesignated public agency with regional transportation planning responsibilities, including rail planning, that cross city-county boundaries. TAMC is committed to planning, funding and delivering transportation projects for the region. The Agency is also committed to providing information to the public about its projects, plans and activities, ensuring public participation and fostering public understanding of its functions. TAMC’s Board of Directors includes twenty-three members who consist of local officials from each of its twelve incorporated cities and five county supervisorial districts, and ex-officio members from six public agencies. The mission of TAMC is to proactively fund and plan a transportation system that enhances mobility, safety, access, environmental quality and economic activities by investing in regional transportation projects for Monterey County residents, businesses and visitors.

Scope of Work:

The Transportation Agency for Monterey County (TAMC), Monterey County’s Regional Transportation Planning Agency, is a state designated agency responsible for planning and financial programming of transportation projects. The Transportation Agency has a responsibility to provide information on its projects, plans and activities to the public, invite participation and foster public understanding of its function. The Transportation Agency is seeking a consultant to provide creative development of marketing collateral and support material to be used on multiple Agency platforms. The Agency is seeking a consultant with graphic design, social media, photography & video experience, to provide, as directed through Task Orders by TAMC, tasks which could include the following:

1) Annual Report: The first conceptual meeting for the annual report occurs in December, followed by the design, production, printing and mailing of the report during the months of December – May of each year.

2) Project & Program flyers, brochures, postcards, one-page summary sheets and other collateral materials

3) Coordination of production services for marketing collateral and support materials

4) Coordination of print services

5) Logo Designs

6) Project specific graphics designs

7) Project Photos

8) Development for content for Agency’s website/social media platforms and other website expertise as needed

9) Development of short videos of Agency’s projects/programs A scope of work will be provided to the selected consultant(s) for each particular project, which could entail marketing assistance for branding of transportation projects, logo design, and graphic design for flyers, pamphlets, and mailers.

The consultant will, in turn, provide a not-to-exceed cost estimate based upon the fixed rate schedule included in their submittal and then execute a task order with the Transportation Agency. The scope of each project will include obtaining approvals and completing all paperwork necessary to comply with all local, state, and federal requirements. TAMC intends to recommend budgeting approximately $60,000 dollars toward the cost of these graphic design and production services for the two-year period of the Agreement.

Due Date:

April 16, 2020.


Theresa Wright Project Manager 55B Plaza Circle Salinas, CA 93901             

Alison Brod PR and MWWPR Are relevant agencies worth considering.

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