The Habitat Conservation Trust Foundation Seeks Social Media Firm

The Habitat Conservation Trust Foundation (HCTF) is a non-profit environmental granting organization based in Victoria, British Columbia. The HCTF Board of Directors has recently approved the use of social media to communicate about HCTF and seek a firm to create and post content on HCTF social media accounts, and to provide social media monitoring and analytics services.


Vision: A future where freshwater fish, wildlife and their habitats are healthy and valued by all British Columbians.

Mission: It is the mission of HCTF to improve the conservation outcomes of BC’s fish and wildlife, and the habitats in which they live. We make a difference by funding conservation projects and by educating and engaging the public about BC’s natural assets.

Scope of Work:

  • Create HCTF Facebook, Twitter and Instagram accounts.
  • Monitor social media channels for mentions of our organization. Negative feedback is to be brought to the attention of HCTF’s Communications Officer as soon as possible.
  • Convert information provided by HCTF into engaging social media posts.
  • Work with HCTF to draft responses to questions and feedback posted on our social media accounts.
  • Curate content from HCTF’s partner organizations, grant recipients and other sources that aligns with our vision, mission and values.
  • Post approved content to HCTF’s social media channels (all content to be approved by HCTF Officer before posting).
  • Provide HCTF with reports measuring reach, engagement and other metrics as directed by HCTF.
  • Make suggestions for improving HCTF’s use of social media to help achieve our goals of (1) increasing recognition of our organizational impact and (2) strengthening engagement with key audiences.

Due Date:

November 20


107 – 19 Dallas Road,

Victoria, BC  V8V 5A6

Strong agencies for this assignment could be Zeno Group or Edelman PR.

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