Heineken, Unilever, McDonald’s, Others – Unveil New Ad Marketing Mojo
Heavy ad hitters Heineken, Unilever, McDonald’s and others including; Bacardi, Ford, Kellogg’s, Lego, BT, and easyJet make up an impressive list of the 30 top brands set to unveil their latest digital agendas at ad:tech London on 11-12 September.
According to a release this morning, some standout sessions slated include; Unilever SVP Global Media Luis Di Como’s FMCG forecast along with Heineken Global Head of Digital Paul Smailes telling on his company’s Ignite interactive technology project. Lego is scheduled to spill the beans on their latest social media moves, while others among the top brands will talk about the evolving landscape for digital content creators.
ad:tech will close with a panel discussion by top analysts on the future of ad spend, which will also touch upon interactive marketing and online engagement. Agency speakers already confirmed include representatives of WPP Digital, AKQA, BBH, Holler, LBi, Starcom, Mediacom, Maxus, Blue State Digital, Mindshare, Xaxis, Leo Burnett and OMD. Media owners from Google to Facebook, as well as countless advertising and PR executives, including senior management from Weber Shandwick & Porter Novelli and beyond are also appearing.
Some 150 exhibitors, 7,000 brands, and a vast number of tech and media influentials will attend the two day event at London’s National Hall Olympia venue, making ad:tech London the UK’s largest digital marketing and media show.
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