How Important is PR for a Crowdfunding Campaign?
There are plenty of popular products or services that people are using, that all started with an idea and a very successful crowdfunding campaign. In order to achieve that same success, it’s not enough to set up an account on any crowdfunding platform, upload everything and then check back on how it’s doing a few months later. As many people as possible need to get interested in the project, and that’s the goal of a successful PR campaign.
For any crowdfunding campaign, having a public relations strategy is essential for success. However, there’s one key difference between traditional public relations strategies, and those specifically designed for crowdfunding. That difference is the finished product, as opposed to a product that might even be in the early prototype phase stages, or even just a detailed sketch and a plan of execution.
In order to truly connect with the necessary journalists as well as the target audience and for them to be interested in the crowdfunding campaign, it’s crucial to use extremely effective PR strategies. Although it’s not an easy job to do, it’s essential for the success of the project and the campaign itself.
Spread the Word
It’s crucial to get PR coverage for any crowdfunding campaign, as that’s the main ingredient that’s going to be driving the sales as well as the popularity of the campaign. However, the goal here isn’t to start sharing what the project is about to anyone that’s willing to listen. Instead, the messages about the project should be targeted to outlets that fit into the same industry.
Before starting any sort of PR campaign concerning a crowdfunding campaign, it’s important to have a plan. Start by researching how to properly pitch a project to a media outlet so that they’ll want to share the information with an audience.
However, it’s important not to limit the PR outreach to the major media outlets, as the power of the smaller ones isn’t one to be underestimated. In fact, oftentimes, bigger organizations are the ones who are keeping track of what the smaller media outlets are talking about and then join in on the conversation, so they don’t miss out on whatever the next big thing is going to be.
Work with an Agency
Working on a crowdfunding campaign is time-consuming, there are all the details around the project that need all the attention, so also focusing on having a PR campaign to go along with everything isn’t everyone’s cup of tea. Aside from learning a different set of skills, PR campaigns also need a lot of attention to detail as well as a lot of connection.
That’s why an excellent idea is to get all the necessary help from a PR agency, especially one that already has a crowdfunding experience. The agency can focus on getting the word out there and can provide all the necessary information to the media outlets. They already know which one is going to be a great fit for any crowdfunding project and can get the ball rolling.
Excellent agencies to consider for crowdfunding PR campaigns include 5WPR.
