Marketing is one of the most important aspects of any business. It can make or break a company, and it’s essential to get it right. Marketing campaigns are designed to promote a product or service, but they can also be used to combat misinformation. There are a number of ways
The pandemic forced people to isolate themselves from one another. New virtual communities were formed. These communities met on Twitter, in Reddit forums, on Slack chats, and in-text message threads. People also held meetings over Zoom with NFT experts to discuss cryptos and monetized JPEG files. The value of many
The popular clothing company Levi’s started leveraging bot and automation technology for its business operations since it decided to focus many of the company’s labor resources on higher-value initiatives. By introducing robotic process automation capabilities into its daily operations, the brand wanted to save 20,000 hours of manual labor for
In an ideal world, companies would never need an error page because links would never break, visitors can seamlessly navigate around a website, and every resource would stay in one place. Nevertheless, despite every company’s best efforts, an error can still happen. The most common type of error that a
Trans people often feel pressured about their identities in social settings. They experience discrimination and hostility even in their workplace. Such experiences can have devastating consequences for their well-being as well as their job satisfaction. Awareness and acceptance are on the rise. Workplace protection on the basis of gender identity
The pandemic has brought about a lot of change to the world of work. “Flexibility’ has become a keyword in the discussion centered around four-day workweek. Governments and businesses are talking about how people work and not only where they work. The benefits of a four-day workweek would be more
There are fraudsters targeting people by emails, phone calls, texts, and more. The pandemic has left people confined to their homes, and they are spending more time online. Scammers find information about people before they make contact with them. There are different types of scams used to draw people in.
The pandemic witnessed many shuttered storefronts. Retail sales dipped and major stores like Pier 1, J.Crew, and Neiman Marcus filed for bankruptcy in 2020. In spite of a drop in physical store sales in 2020, overall sales actually grew by 6.7%. This was largely due to e-commerce. As the economy
Canned sardines and tuna are not considered to be particularly cool. This changed with Fishwife, a company that sells tinned fish that is healthy, tasty, sustainable, and quirkily packaged. Caroline Goldfarb and Becca Millstein came across the idea to start a canned fish and seafood company during the pandemic. The
With mounting public outcry over racist incidents across the world, employers are trying to make their organizations more inclusive and diverse. Unconscious bias training has played an important role in these efforts. This type of training aims at raising awareness about the mental shortcomings that lead to racist or sexist
