Practically everyone has used Google to look things up before, and for many people, it’s become second nature to input a query and get millions of results for that question. This has been happening so frequently over the years that there’s even a name for the lists of these results
Personalized advertising efforts aren’t a very new concept. However, it’s one that’s constantly evolving because of the improvements in technology. What many used to consider to be intrusive or even spam in terms of marketing has now become common in personalized advertising efforts.There are plenty of benefits that companies can
A virtual world of interactions and transactions is driving the need for new technologies and platforms. Many entrepreneurs are realizing the value of NFTs and how NFTs are attracting cash. Nowadays, with NFTs being everywhere, they are perfectly suited to benefit small businesses as well. As NFTs exist on a
Luxury brands are becoming increasingly attracted to NFTs. NFTs have become an obsession for luxury brands, and this obsession might increase in the days ahead. NFTs push the limits of artistic expression, and hence brands are increasingly getting in on them as well. The results of these brands’ involvement in
There are things that technology can definitely solve, especially when it comes to purchasing opportunities made accessible and affordable. Livestream shopping is a type of transformation of existing practices. Livestream shopping is an online shopping event where customers can make purchases in real time while a video, presenting products, is
While the world is constantly changing and companies have to keep up with the needs and desires of their customers, the pandemic ended up making a lot of big changes, especially in terms of what consumers think they need and what their daily habits are. What used to be considered
The interdependence between films and shows seeking advertising support and marketers desiring product exposure has led to the practice of product placement. It is a sales technique where movies or shows get paid to put certain products in their scenes. A lot of companies are ready to make their story
There are certain businesses that have successfully survived and even thrived without having a website. However, that’s not the case for everyone. It has never been easier to invest a bit of time and effort into creating a business website for any company, which provides a variety of benefits, especially
Regenerative agriculture is a system of agriculture that aims to restore the habitats they occupy. In doing so, they develop soil’s organic matter and restore degraded soil’s biodiversity. It is a method of proper land management. Some brands are leading the way in making a positive environmental impact by supporting
If companies don’t invest in digital PR campaigns, it is often the case that all of the time and effort that’s spent on improving SEO scores is not going to bring any positive results. Achieving success through digital PR starts at setting goals, and all of the strategies for each
