NFT business ideas for SME
A virtual world of interactions and transactions is driving the need for new technologies and platforms. Many entrepreneurs are realizing the value of NFTs and how NFTs are attracting cash. Nowadays, with NFTs being...
Category: Insights
Luxury brands in the NFT space
Luxury brands are becoming increasingly attracted to NFTs. NFTs have become an obsession for luxury brands, and this obsession might increase in the days ahead. NFTs push the limits of artistic expression, and hence...
Livestream shopping
There are things that technology can definitely solve, especially when it comes to purchasing opportunities made accessible and affordable. Livestream shopping is a type of transformation of existing practices. Livestream shopping is an online...
Developing Strong Consumer Relationships
While the world is constantly changing and companies have to keep up with the needs and desires of their customers, the pandemic ended up making a lot of big changes, especially in terms of...
Product placement as a marketing strategy
The interdependence between films and shows seeking advertising support and marketers desiring product exposure has led to the practice of product placement. It is a sales technique where movies or shows get paid to...
Does Every Company Need a Website?
There are certain businesses that have successfully survived and even thrived without having a website. However, that’s not the case for everyone. It has never been easier to invest a bit of time and...
Brands Investing in Regenerative Agriculture
Regenerative agriculture is a system of agriculture that aims to restore the habitats they occupy. In doing so, they develop soil’s organic matter and restore degraded soil’s biodiversity. It is a method of proper...
Achieving Success Through Digital PR
If companies don’t invest in digital PR campaigns, it is often the case that all of the time and effort that’s spent on improving SEO scores is not going to bring any positive results....
Zero-waste trials in stores
Zero waste is the way to get to a plastic-free future. A typical zero-waste store sells plastic-free items which help people reduce their waste generation. As a marketing strategy, promoting products and services in...
Puns as a device in advertising
Puns can be useful as a marketing strategy. Despite having a questionable reputation, punning is considered to be among the highest displays of wit. Wordplay can be a powerful strategy for audience engagement. It...
