Category: Insights

2020 Influencer Marketing Trends 0

2020 Influencer Marketing Trends

The world of digital marketing has undergone a series of transformations in recent years, with the evolution of new consumer technology, available platforms and even new languages. As such, there has been a parallel...

evolution-not-revolution 0

Evolution Or Revolution

During the first and second industrial revolutions when manufacturing and industrialization were booming, leadership was pretty straightforward.  Leaders told their employees when, where and how to work.  Most leaders made all the decisions and...

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THE FUTURE OF AI

There’s a quote from several unknown sources that circulates just about every Father’s Day that says “not all things in life are forever.  Thankfully there are some relationships that are here to stay.”  It...

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Making a Difference Through Purpose

In October, hundreds of corporate executives gathered in Chicago for PRWeek’s PRDecoded conference to hear stories of how leaders in different industries leveraged their corporate strength and influence to make a difference in the...

MANAGEMENT-CREATED CRISES 0

MANAGEMENT-CREATED CRISES

More than 70% of crises that make the headlines are caused by decisions that management has control over.  That was the conclusion of James Rubin and Barie Carmichael in their book, “Reset: Business and...

digital gurus 0

Choosing A Digital Marketing Agency?

Choosing a good digital marketing agency isnt easy. Here are important factors to look out for: ●     Needs and Budget ○    A company needs to first well describe its needs before meeting with an agency. Factors...

SEO Tools 0

Organic Searches As Good Marketing

Organic, once thought to refer only to natural foods, is now king of the hill when it comes to online searches.  Since search engines are always renewing their algorithms, SEO or search engine optimization...

COMPANY HEART CARE 0

COMPANY HEART CARE

Managers may be the heart of a company but how good is their health?  According to Gallup, which tracked more than 50,000 managers between 2014 and this year, not that well. Gallup’s five-year study,...

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