An entrepreneur has just hung his shingle up and opened up for business as an independent public relations consultant. Specializing in handling public relations for niche athletes, the proprietor anticipates a low amount of competition in his home area of southern California. After all, most PR professionals tend to work
The hiring manager is thrilled; she’s just made the perfect hire. The new marketing manager for the company, which is a B2B focused creative agency, graduated at the top of her class from a well-known private university. She interned at a big corporate agency during her summer vacations, and she’s
All businesses, big or small, will face some kind of public relations crisis in their lifetime. Knowing this will happen — and being prepared for it — is the best way to manage these scenarios. All businesses are vulnerable to a wide range of unexpected threats and in this age
While having leadership experience is mandatory for most CEOs, it is possible to reach the position and still need to hone these skills. All great CEOs know that they have to be honest about what qualities they possess, and those they do not while also having a willingness to improve
When you want to achieve a measured, effective, and consistent public relations campaign, the best option is to hire a PR professional. But, the fact of the matter is, some people either don’t think they have the budget for that, or they feel they can go it alone. More often
It’s a truth universally acknowledged: traditional media channels have run their course, and marketing professionals are being forced to adapt. Primetime television is no longer the most sought after advertising real estate, and brands are increasingly willing to fork out millions of dollars for an Instagram influencer ad campaign targeting
The concept of attention to detail is one of the most lauded skills listed on many employees’ resumes. Attention to detail and organization is also a vital component to any set of leadership skills. However, all too often managers and leaders step over the line of “organized” and into the
The key to a successful PR campaign is creating long-term results. A PR strategy is the most effective way to organize public relations activities and determine the best way to communicate. This helps people in charge of PR to look at the big picture of the company in order to
Owning a small local business is a huge accomplishment for anyone. In a capitalist society, it is our privilege to be able to take our dreams and skills and turn them into a profitable business. But, that doesn’t mean the road will be simple — in fact, it’s more often
You’ve decided to set up a new company. Congratulations! No doubt filled with that new-baby glow, you’re probably also wondering how to make your message stand out amid the crowd of other emerging businesses. You might also be wondering how your strategy will need to shift as your new company
