Crisis communication is a central part of any public relations strategy. When something occurs and threatens your clients’ reputation, it’s the job of a PR pro to get ahead of the situation. This is only possible with the right preparation. 1. Advance planning “When you are launching a controversial campaign
With the popularity of social media and other shortened forms of digital media, many business owners find themselves questioning whether or not having a website is a worthwhile expense. While the cost of keeping a website up to date — and that of developing it in the first place — can
Entrepreneurs are independent. It’s one of the personality traits that turn them from employees to entrepreneurs. But it’s also a personality trait that can be a downfall when left unchecked. Why is this? Because no one person can handle everything that comes with running a fledgling business. Marketing is one of the
Failure. It’s not something that any business wants to go through, but unfortunately it happens more often than not. Perhaps the failure was a long time coming, or maybe things went awry overnight. Regardless of the timing, it can be exceedingly difficult for a leader to rally the troops, so
Creating a positive working environment is a goal for most in leadership positions. Whether it’s a simple group project in college or a CEO leading a Fortune 500 company, the characteristics of a good leader remain the same. Review the “Best Places to Work” list on Glassdoor, and most of
The owner of a business that offers a new dating app for local singles who are also dog owners is excited. She’s come up with a great idea to market the app to prospective users and is determined to make a splash in a crowded market full of other options.
Hashtags have carved an interesting path in the world of social media: starting off on Twitter, they never quite took off on Facebook, and have instead become the backbone of Instagram marketing. Just the mere adding of # symbol to your post can turn any word or phrase into a
A new drama “Flack” is out, centered on the fast-paced and chaotic world of celebrity publicist Robyn, played by Anna Paquin. The series begins with a familiar dilemma: a famous chef is on the brink of being exposed as a cheater and womaniser, and Robyn knows to district the public
Marketing is a universal language. No matter what type of product or service a business offers, the foundational principle remains the same: reach as many eyes as possible, with the most amount of results. Whether the aim is sales or simply just education, creating a unified and strong brand message
Growth is the name of the game in the burgeoning CBD industry. With the enactment of the 2018 Farm Bill, which opened up more legal doors for the manufacturing and sale of cannabidiol products for public consumption, more brands are putting their name in the hat to be the next
