Public relation is a vital part of the marketing process. It can help a company grow and succeed which most entrepreneurs are aware of. Yet it can be difficult to know exactly what having good public relations means or how to effectively create a good pr campaign, especially if the
Crisis communication is a central part of any public relations strategy. When something occurs and threatens your clients’ reputation, it’s the job of a PR pro to get ahead of the situation. This is only possible with the right preparation. 1. Advance planning “When you are launching a controversial campaign
With the popularity of social media and other shortened forms of digital media, many business owners find themselves questioning whether or not having a website is a worthwhile expense. While the cost of keeping a website up to date — and that of developing it in the first place — can
Entrepreneurs are independent. It’s one of the personality traits that turn them from employees to entrepreneurs. But it’s also a personality trait that can be a downfall when left unchecked. Why is this? Because no one person can handle everything that comes with running a fledgling business. Marketing is one of the
Failure. It’s not something that any business wants to go through, but unfortunately it happens more often than not. Perhaps the failure was a long time coming, or maybe things went awry overnight. Regardless of the timing, it can be exceedingly difficult for a leader to rally the troops, so
Creating a positive working environment is a goal for most in leadership positions. Whether it’s a simple group project in college or a CEO leading a Fortune 500 company, the characteristics of a good leader remain the same. Review the “Best Places to Work” list on Glassdoor, and most of
The owner of a business that offers a new dating app for local singles who are also dog owners is excited. She’s come up with a great idea to market the app to prospective users and is determined to make a splash in a crowded market full of other options.
Hashtags have carved an interesting path in the world of social media: starting off on Twitter, they never quite took off on Facebook, and have instead become the backbone of Instagram marketing. Just the mere adding of # symbol to your post can turn any word or phrase into a
A new drama “Flack” is out, centered on the fast-paced and chaotic world of celebrity publicist Robyn, played by Anna Paquin. The series begins with a familiar dilemma: a famous chef is on the brink of being exposed as a cheater and womaniser, and Robyn knows to district the public
Marketing is a universal language. No matter what type of product or service a business offers, the foundational principle remains the same: reach as many eyes as possible, with the most amount of results. Whether the aim is sales or simply just education, creating a unified and strong brand message
