Integrated Marketing Firm Needed to Represent Utah Office of Tourism of France

Purpose:

The purpose of this RFP is to enter into a contract to provide: Integrated marketing services for the Utah Office of Tourism in France.

Scope of Work:

Objectives: The contractor shall assist the UOT in accomplishing the following objectives as determined by the UOT, Board of Tourism Development and appropriate research:

1. Bring visitors to the state through the promotion of Utah travel destinations and experiences.
2. Increase visitor spending and length of stay.
3. Increase the number of international visitors from France to Utah.
4. Leverage internal and external partners and resources.
5. Improve the quality of life for Utah citizens by job creation and tax burden relief.
6. Position our brand to set the state apart and give us a competitive advantage as a destination.
7. Establish and provide best practices in client services, technology, information and marketing deliver.

Travel Trade:

Travel Trade services that could be required from the Contractor may include:

1. Creation of travel trade promotion plan and timeline.
2. Preparation and distribution of resource guides.
3. E-mail blasts listing details from UOT partners to travel trade businesses.
4. Fielding and responding to trade inquiries.
5. Trade training for the UOT and its partners.
6. Provide trade contact lists.
7. Implement a program of trade outreach.
8. Plan and assist with events, trade shows, and tours.
9. Work with Brand USA and Visit USA on local opportunities.
10. Implement a visiting company program and help organize familiarization (FAM) trips.
11. Develop relationships with airlines to acquire tickets for FAMs.  Procure a minimum of 6 complimentary airline tickets annually.
12. Develop and lead one in-market sales mission for UOT/In-state partners annually
13. Report monthly on trade outreach effectiveness.
14. Field travel trade requests: collateral fulfillment, email assistance, phone assistance.
15. Maintain supply as well as drive demand for Utah collateral, keep running inventory.

Public Relations services that could be required from the Contractor may include:

1. Creation of PR Plan and timeline.
2. Implementation of press release programs.
3. Press Kit updates.
4. Preparation and distribution of resource guides.
5. E-mail blasts listing the top deals from UOT partners to publications and websites.
6. Fielding and responding to media inquiries.
7. PR training for the UOT and its partners.
8. Provide updates to editors/writers of travel guidebooks.
9. Provide media contact lists.
10. Maintain a library of Utah photos, DVDs, and video files.
11. Implement a program of media outreach.
12. Plan and assist with events and media tours.
13. Implement a visiting journalist program and help organize familiarization (FAM) trips.
14. Report monthly on media outreach effectiveness.

Knowledge of Utah as a Travel Destination:

The Utah Office of Tourism requires that our in-market representative must possess a strong knowledge of our state as a travel/tourism destination in order to provide unique cultural experiences to the tourism professionals in market.

Due Date:

May 4th

Address:

Cassideefeinauer@utah.gov

Strong tourism PR agencies include 5WPR and Coyne PR.