The independent marketing, corporate communications, and public affairs agency JeffreyGroup was founded in 1993 and has offices in New York, Miami, Mexico City, Brasilia, Rio de Janeiro, Sao Paulo, and Buenos Aires. The agency has a pan-regional team on board, along with a network of independent local service partner agencies that provide clients with cost-efficient and effective communications and marketing programs.
The agency was founded by Jeffrey Sharlach, with the goal of creating an independent agency exclusively focused on Latin America, dedicated to client service, on par with global agencies. The team at JeffreyGroup is fast, attentive, detail-oriented, results-driven, with a focus on the client’s expertise, and a goal to deliver fresh and innovative solutions and results.
The firm helps clients in commercial objectives, managing reputation through the creation and execution of various marketing, public affairs, and corporate communications strategies, and generating measurable results. JeffreyGroup provides clients with a wide range of services, including corporate communications, customer engagement, public affairs, issues, and crisis management, digital and social media, influencer and media relations, creative services, as well as stakeholder strategies.
The agency’s corporate communications services are for clients looking to achieve corporate objectives through a combination of paid, owned, and earned channels to tell a story. The team dies this by creating specific campaigns for reputation management, internal communications, corporate social responsibility, consumer education, stakeholder engagement, cause PR, and platforms that can generate a consistent flow of positive corporate information.
Next, the customer engagement services are for organizations looking to cut through all the noise while informing, impacting, and engaging with the target audience. This is done by creating data-driven profiles of the target consumers and identifying opportunities where the organization can be inserted into ongoing conversations, via written and visual content.
The public affairs services help companies in navigating both the approach and the interaction between public and private sectors that are impacted by regulations, government interests, and stakeholders’ activities. Furthermore, with the issues and crisis management services the agency employs a proprietary methodology that’s able to assess, prepare for, and then react to crises or issues. The agency also provides issues management and crisis preparedness as part of its issues and crisis management capabilities.
The agency also has digital and social media services, with programs that are based on relevancy and authenticity, with the goal of engaging the right audiences, at the right time, and on the right platforms, along with media and influencer relations services where the agency can engage the right media on behalf of the client to target audiences generate awareness, attention, and credibility.
Additionally, JeffreyGroup also provides creative services with materials that have visual appeal and impact, as well as stakeholder strategies services that utilize proprietary methodologies that can identify and analyze various company individuals that impact an organization’s commercial or reputational objectives. The agency can develop, recommend, and then execute high-quality strategies useful for managing different company actors or activities that affect an organization or environment, as well as monitor and adapt those strategies to ensure sustainable results.
Many corporations around the world have worked with JeffreyGroup and utilized the agency’s services, including Amazon, Facebook, Marriott, PepsiCo, Mastercard, PlayStation, and many others.