Leon County Government Issues Public Relations RFP

Leon County Government Issues Public Relations RFP
Leon County Government Issues Public Relations RFP

Leon County Government “Leon County” is accepting proposals from qualified vendors for the following specific services in Video Production, Creative Design / Layout and Public Relations Services:

                A. Production ‐ Creative design and production of educational/public information, and/or other video programs throughout the organization.

                B. Design ‐ Design, writing, and production of communication materials (brochures, print media advertising, radio advertisements, billboard poster layout, displays, media campaigns, electronic media, including web design or related material, etc.). The design includes all printed, web‐based, static, digital and dynamic media.

                C. Strategic Services ‐ Strategic public relations and marketing communications services, including assistance in design and implementation of full‐scale public relations and marketing campaigns, strategic communications counsel, key message development, copywriting and development of media and community‐oriented materials, and other public relations and marketing services.

Background:

Each year, Leon County Government and the City of Tallahassee recognizes neighborhoods and neighbors that have gone above and beyond in helping to make our community a better place to live. The Neighborhood Recognition Program seeks to highlight and celebrate the outstanding work being done across the community by neighborhood organizations.

Scope of Work:

The County is seeking professional services for each of the following:

                A. Video Services ‐ Creative design and production of educational/public information, and/or other video programs throughout the organization.

                Those firms wishing to be considered for creative design and production of education/public information video programs and/or television advertisements shall at a minimum, be capable of providing what the County considers basic production services such as concept development, instructional design, storyboarding, scripting, casting, location scouting, videography, digital editing, 3‐D animation, open captioning, audio production, scoring, and digital video production. The creative design and production should be of a quality consistent with industry standards.

                The programming produced by firms should be of a quality consistent with local broadcast television and should be produced using commercial broadcast production standards. To be consistent with the programming needs of the County’s government access channel, production equipment should be compatible with DVCAM, which the County currently utilizes for productions. The contractor will be responsible for the maintenance and replacement of all equipment and facilities used for this contract.

                The respondent should indicate equipment parameters as well as staffing charges in their proposal.

                The County will maintain the copyright for all footage and materials produced and the successful contractor is precluded from distributing such footage or materials without the written authorization of the County.

                A prime consideration in the evaluation of responses for these services will be the firm’s ability to produce quality work and provide a quick turnaround on projects.

Video Program Formats: (subject to change: .mp4 / DVD)

Special Events – Ground‐breakings, community events, press conferences

Meetings / Seminars ‐ The firm(s) may be required to produce or participate in part, in a multi-camera shoot and provide all or part of the production equipment and personnel.

                PSA’s ‐The firm(s) may be asked to produce PSA’s to promote various County services, campaigns, and initiatives.

                The firm(s) duties may include:

                                1. Meetings with County departments

                                2. Script Writing

                                3. Scheduling shoots

                                4. Shooting B‐roll

                                5. Script development

                                6. Editing and post production

                Each project will have a pre‐determined deadline and the County will communicate the deadline to the Contractor in writing with a written Notice to Proceed. County staff and the Contractor must commit to meeting the established deadline. The length of shoots must be agreed upon in advance for the convenience of both parties. Travel and setup/breakdown time should be     factored in the cost of the project. If the contractor is working on multiple segments, the contractor should schedule all day or half‐day shoot so a project is shot in a cost-effective and timely fashion.

                B. Strategic public relations, marketing, and communications services

                The County Commission continuously strives to keep citizens informed of county services, programs, and major projects. The County Commission’s goal is to encourage citizens to become more educated, engaged and involved in County government.

                Firms that wish to be considered for this work should, at minimum, have a basic understanding of Florida’s open records and Sunshine laws; have an intimate knowledge of the community, in terms of citizen expectations, demographics, and current events; have extensive experience in communicating complex issues to large and varied audiences; demonstrate a track record of measurable results; and have a proven, effective approach to account/client management that allows the client to take advantage of senior‐level counsel and ensures proper follow‐up and    implementation. Employees of firms selected through this RFP will not serve as spokespersons for the County. All media contact will be handled directly through County staff unless otherwise directed. Community and Media Relations will have final approval of communication plans, collateral, and media materials produced unless stated otherwise.

                                1. Public Relations & Marketing

                                Services may include assistance in design and implementation of full‐scale public relations and marketing campaigns, strategic communications counsel, key message development, copywriting and development of media and community‐oriented materials, and other public relations and marketing services.

                                For those firms that wish to be considered for providing strategic marketing communications and public relations services, the County is soliciting the counsel of experienced communicators with a thorough understanding of the integrated marketing communications approach, and how it is applied to government communications.

                                2. Design, writing and production of communication materials.

                                The design and production should be of a quality consistent with industry standards, and meets applicable brand guidelines established by the County. The County will maintain the copyright for all original photographs and brochures produced and the successful contractor is precluded from distributing such photographs without the written authorization of the County. Community and Media Relations will have final layout approval.

                                Those firms that wish to be considered for creating and producing brochures, displays,  print media advertising, radio advertisements, digital/electronic media, other printed materials, web development etc. shall at a minimum, need to be capable of providing what the County considers basic creative services such as concept development, copywriting, editing, proofing, design/layout, photography, stock photography acquisition, printing / appropriate print management capability, ad placement, and similar accepted practices.

Due Date:

June 9th, 2019.

Address:

Purchasing Division

1800‐3 N. Blair Stone Road

Tallahassee, FL 32308

Relevant PR firms include Coyne PR and Zeno group.

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