Infinit Software Solutions has recently retained The Halo Group as agency of record. In this role, the communications agency will assist in launching Linguizz (formerly AZWordPic), Infinit Software Solutions’s visually-driven vocabulary and English learning system, providing integrated marketing communications services to build brand awareness amongst key trade and consumer education audiences including creative, advertising, packaging, trade shows and public relations.
The Halo Group will focus on creating and enhancing Linquizz’s brand identity, positioning the system as a global platform for learning English by using powerful visual imagery that translates words across borders.
“With our extensive knowledge and experience in global education, we immediately knew that this was a product the market had been waiting for,” explained Linda Passante, CEO, The Halo Group. “Halo’s reputation for helping brands break into highly competitive industries, makes working with Linguizz a natural fit for our team.”
Linguizz has been developed to help students learn faster learning, enabling longer retention and superior comprehension. The learning system combines visuals, word definitions and pronunciations to provide students and teachers with enhanced context to understand English vocabulary.